Based in Singapore with experience all over Asia, Cadell oversees around 3,800 employees at McCann Worldgroup offices across some 20 markets.
“It is an honour to be judging ADFEST’s Effective Lotus category given the critical importance of these awards to the ongoing relevance and success of our industry,” says Cadell.
“Both my fellow judges and I will be seeking big work that clearly and demonstrably proves significant success behind clients’ business through innovation and creativity. ADFEST is the early barometer to judge the calibre of our industry’s work in the Asia Pacific Awards season so I am looking forward to what we will see that can go on to represent Asia to the world.”
Cadell has been working across the region for the last 19 years, including time as CEO of Lowe Lintas India, and time in Hong Kong, China, Thailand and Malaysia, amongst others, after starting his career with Leo Burnett in London.
“Charles has first-hand knowledge of the challenges facing brands and businesses across the region, which makes him ideal to lead ADFEST’s Promo Lotus and Effective Lotus jury this year,” says Jimmy Lam, President of ADFEST.