The struggle to create a work-life balance is something everyone deals with, especially parents. So for Father’s Day this year, BMW collaborated with Wieden+Kennedy Shanghai and The Loft Films to tell the story of a father as imagined through the eyes of his son. The short film for the All-New BMW X3 explores the trials of having to find time to fit everything in.
尽力在工作和生活之间寻求平衡是每个人都要面对的，对父母而言尤为如此。今年的父亲节，宝马携手Wieden+Kennedy上海和The Loft Films共同讲述了一个关于父亲的故事，通过儿子的视角想象呈现出来。全新宝马三系短片探索如何能做到面面俱到。
Mark Zhao and Song Jia stars in BMW short film WONDERDAD | 赵又廷 宋佳出演宝马短片《神奇爸爸》
The short film stars celebrities Mark Zhao and Song Jia, who, just as their characters, have obviously come very far in their careers. As it follows Zhao’s character and his son, the film cleverly displays the relationships between colleagues, and parents and children, and how they are always living in this balance. As director Martin Werner pointed out, it is a particularly interesting subject in China where work culture is often seen as very intense.
Director | 导演 Martin Werner
The work comes from an incredibly international team – creatives of different cultures, including Canadian, Turkish and Chinese, plus Danish director Werner himself. They were tasked to create an honest script respectful of these universal themes in a Chinese setting. Werner explained, “The casting director, production designer, cinematographer – we were all listening to each other trying to find out how to craft a script that resonates. Writing dialogue in a film like this was extremely collaborative and quite honestly very complicated.”
这部作品由非常优秀的国际团队打造 – 创意团队来自加拿大、土耳其、中国不同文化背景，导演Werner则来自丹麦。团队的任务是打造真实的脚本，忠实工作生活平衡这个普世主题，但又要跟中国环境结合起来。Werner解释道，“选角导演、制作设计、摄影师一起，我们聆听彼此的意见，找到能让大家产生共鸣的脚本。给这样的小短片编写对话需要很强的合作性，坦白来讲，也非常复杂。”
Werner also mentioned how it was bold to show a man is struggling to find this balance. “Mark Zhao’s character was struggling emotionally with being away from his family, which is something that you wouldn’t normally say as a Chinese man or in business, that, ‘This is difficult.’ You would say, ‘This is needed, this is expected, this is good,’” explained Werner.
Producing the 15-minute film took approximately two and a half months of production, and a lot of back and forth collaborating between all parties involved. In the end, it was an 8-day shoot in Shanghai, often scheduled around the shorter shooting windows of the 5-year-old star.
Casting of course is always important, and something which often stumps producers in China, particularly for long and acting-heavy spots like this. Even more difficult is finding children for such a long shoot, and when the performance is so important. Yunhao Kun, the young star, was finally chosen after a month of casting, and, as Werner said, “performed beyond expectations, he was really talented.”
At the end of production, Martin Werner was left feeling uplifted and excited after his first shoot in China and wants to come back soon. “I loved it and was blown away by the quality of the team. I really loved every single minute of the production, and the way Loft handled it was really a joy ride. I would love to come back for sure. I think everybody on set could vouch for that, I said the same thing.”