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Meet Creative People | 遇见创意人士 Huang Haibo 黄海波


It’s been a while, but we’re excited to bring back our «Meet Creative People» column! Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little bit more about the people behind this burgeoning industry.  Hope you enjoy! If you think you should be profiled or you know someone creative who should be profiled send an email to


Huang Haibo 黄海波

Co-founder and chief creative officer of Tianyukong (Shanghai)
上海天与空 联合创始人兼首席创意官

In the Chinese advertising industry, CIA has nothing to do with the US foreign intelligence service. China Independent Agencies alliance was formed three years ago with a hefty goal to join forces in educating the market and clients to value creativity in the work more. Founded in November 2013, Tianyukong was one of the initiators of the alliance, and remains in the industry’s top 3 independent creative agencies.


Haibo Huang, the co-founder and chief creative officer of Tianyukong in Shanghai, has accomplished a lot in the 17 years of his career that started in a 4A company. “Having won the international and national awards, I am now more willing to cultivate the team and new talents to make more influential works like George Lewis. I like art, technology and Chinese culture. My works involve a lot of land art and cultural revival.”


1.Favorite movie of all time? 有史以来你最喜欢的电影是哪一部?

There’s a limit to how many people and movies you’ll like, you can come across in your lifetime. I love «Inception» with DiCaprio the most. Di Caprio and Amir Khan are the greatest actors of our time, it’s hard to have a single actor, who can change a country with every work .


2.Coolest place you’ve been sent to work? 工作中去过的最有意思的地方是哪里?

I’m a person who likes to have fun, and the job of advertising happens to be fun, allowing me to bring ideas to different parts of the world. There’s a saying that if you’ve never come to the Great Wall, you’re not a true man, but anyone who’s seen crowds of people roaming Badaling section would be disappointed. The very first time I’ve truly felt the greatness of this defense fortification is when I was on a project at Mutianyu Great Wall— I could really appreciate this world’s wonder quietly on my own.


3.What is the best gift you’ve ever received? 你收到过的最好的礼物是什么?

A child— a boy, or a girl, a child is the best gift Heaven can give. You grow with your children, and life is more complete.


4.Winter or summer? 喜欢夏天还是冬天?

Summer, at any hot place. Living in the mountains since childhood, I was afraid of the cold. Talent— is the most beautiful flower, that blossoms in summer.


5.Someone you would like to have dinner with? 想跟谁一起共进晚餐?

My wife. It’s the person in my life who’s known me the longest, the person who loves me and whom I love. Human beings are creatures of memory— once you see someone you’ve known for a long time, you inevitably go back to the time when you were young. When work is too busy, family is an eternal topic— you’re never giving enough, and when you can, you should be with family as much as possible.


We invite each of the creatives we profile to tag another interesting person for the series. Huang Haibo suggested Kevin Lee, film director at Farfar Films.

我们邀请创意人士来一场接力赛,每个人都要推荐另一位有意思的创意人士。黄海波推荐的下一个人是:来自Farfar Films的导演李兆光


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