Kevin Lee 李兆光 Director at Farfar Films Farfar Films 导演 Malaysian-born China-based Kevin Lee had had many chapters in the advertising industry for more than 26 years until he co-founded FARFAR films and settled as a commercial film director. His journey … »
Beclouded by Chinese New Year and Mother’s Day, Father’s Day was never a big deal in China. However, the holiday has picked up in recent years, and advertising agencies are seizing the occasion to create elaborate film scripts. 前有春节的喜气未散,后有母亲节的温情萦绕,在中国,父亲节似乎从未引起过太多的关注。然而,近年来庆祝父亲节的人越来越多,广告公司们瞅准了机会,开始围绕父亲节这一主题,精心地做起了文章。 These … »
It’s been a while, but we’re excited to bring back our «Meet Creative People» column! Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. … »