Golden Lion’s Highest Wins | 金狮奖的最高奖项

Golden Lion International Advertising Awards Ceremony took place the day before at the welcoming Bellagio Hotel in Shanghai. After several months of adjustments, from major postponement of original dates of March 4th to July 21st and installing of a remote judging process, … »

“Truth or dare” : what’s on mind of every Chinese man 中国男人的真心话大冒险

For its 80 year anniversary promotion in China, Phillips released a very localized video, already dubbed as one that “speaks to every man in China”. ⻜利浦电动剃须刀在这支80周年视频里,非常接地气地“跟每一个中国男⼈谈谈⼼” 。 Zhang Dapeng, the director behind last year’s viral commercial “What is Peppa?”, released … »

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