[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Four years after China abandoned its “one child policy”, car brand Weima dares to touch the topic of extended family directly in its two recent advert campaigns. Tianyukong, the agency behind the ads, thought up of two very different angles to promote a … »
Golden Lion International Advertising Awards Ceremony took place the day before at the welcoming Bellagio Hotel in Shanghai. After several months of adjustments, from major postponement of original dates of March 4th to July 21st and installing of a remote judging process, … »
Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little … »
Whilst Advertising Association Chief Executive Tim Lefroy’s quip that it was the AA that had orchestrated Xi Jinping’s current UK tour may have been stretching things, the Shanghai London Advertising Forum 2015 did indeed represent another significant step forward for … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives