[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
China is a huge lucrative market, full of established international and local Chinese brands providing a lot of work and big budgets for advertising market. Creatives like to use foreign talents’ to add value and visual interpretations for their campaigns. … »
In an attempt to show benefits of playing video games, HP commissioned a campaign with video for the computer maker Omen. Does the film give the right impression? 惠普Omen游戏笔记本视频广告展示网络游戏好处。是否收到了良好曝光？ Until recently, China held the title of the world’s largest gaming market. … »
The film gives the younger generation a chance to see through the looking glass at what could be if they dream big … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives