[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
Heart’s Direction 心之所向 Mercedes-Benz seriously geared up for the Chinese New Year campaign. The brand released a mini-film, which is all about love and connection, so it kind of doubled as Valentine’s Day material as well. And they’ve treated the … »
The latest commercial film for Mercedes-Benz uses every tool in the “ad box“ to appeal to the younger generation. Directed by Zou Fei, the 2-minute spot mixes stunning visuals that change at breakneck speed, dazzling VFX, astonishing choreography, video games, fashion … »
Since the outbreak became public in late January, COVID-19 virus has affected every aspect of life in China, on both personal and professional levels. The commercial industry is no exception. With consumers housebound and many fearful of spending amid the economic … »
Unfortunately, because of the current caronavirus crisis, this hasn’t been the Spring Festival that everyone was hoping for or expecting, with millions stuck at home or worrying for the friends and relatives while on holidays. But for at least a … »
大都市Numéro x Craft Creations CREDITS 制片团队 Clients 客户：大都市Numéro Production House 制作公司：Craft Creations Creative Director 创意总监: Karchun Leung Director 导演:Hanqi Li Executive Producer & Stylist 执行制片:Riri Chu Colorist 调色：Cindy Music 音乐:Hank Lee Editor 剪辑：Man
五芳斋 x SociaLab 环时互动 x 1LIN1 Studios CREDITS 制片团队 客户 Client：五芳斋 代理 Agency：SociaLab 环时互动 制片公司 Production House : 1LIN1 Studios 导演 Director ：LIN 特效团队Special-effects：RUSH MEDIA 制片 Producer：Shaun 调色 Colour : Craft Creations 美术指导 Art Director : 绘马视觉
Zhihu 知乎 x WMY 北京七格映像 x Cinemafia CREDITS 制片团队 Client 客户 | ZHIHU 知乎 Agency 代理商 | WMY 北京七格映像文化传媒有限责任公司 Production | 制品公司 Cinemafia Director 导演 | 吴奇 Director of photography 摄影指导 | Eden.An 安铮 Production Designer 美术指导 | 罗汉果Lo Editor 剪辑师 … »
腾讯QQ x 多丸乐 doloplay x Craft Creations Credits 制片团队 Client | 客户: 腾讯QQ Agency | 代理商: 多丸乐 doloplay Production | 制作公司：Craft Creations Director | 导演: 田春鹏 Executive Producer | 监制: CherryYip-cc JessieJ-cc Executive Director | 执行导演：郑佳兴 DOP | 摄影师：蒋锦文 Gaffer | 灯光师: … »
ANTA 安踏 x KARMA 颉摩广告 x Craft Creations … »
BBDO, Proximity, and Red Horse Media produce Alibaba’s Olympic campaign | 天联广告、天时广告和赤马传媒联手打造阿里巴巴冬奥会广告片 … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives