The odder, the better: Gen-Z beauty ads|越奇特越好:Z世代的美妆广告

Chando’s active campaign targeting young consumers continues in full force. In a recent commercial, Shanghai-based production house Achill brought to life Ogilvy’s vision of “fantasy office”… and the result is pleasantly odd. Running almost 4 minutes, the spot follows a story of the new … »

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