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[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]

Wong Kar-wai manufactures love for Mercedes｜王家卫助奔驰“为爱奔驰”

February 28, 2021 Written by Sondra Kim / Translated by Simin Gao (高思敏)

Heart’s Direction 心之所向 Mercedes-Benz seriously geared up for the Chinese New Year campaign. The brand released a mini-film, which is all about love and connection, so it kind of doubled as Valentine’s Day material as well. And they’ve treated the … »

Wong Kar-wai Shoots Shu-qi for Maysu | 王家卫执导的美素广告，是美还是苍白？

January 21, 2015 Sam Gaskin

Chinese products often struggle against global behemoths in luxury markets. In order to compete, domestic skincare brand Maysu has enlisted some serious Chinese celebrity power to sell its ginseng seed spray in a new TVC. The ad stars Taiwanese actress … »

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Wong Kar-wai manufactures love for Mercedes｜王家卫助奔驰“为爱奔驰”

Wong Kar-wai Shoots Shu-qi for Maysu | 王家卫执导的美素广告，是美还是苍白？

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