Watch these quirky ads for VW | 大众汽车上演奇特风格广告

“Humor comes from a place where you don’t take yourself too seriously” Goodstein’s Creative Director Georg Warga and writer for VW’s recently released comical campaign shared. The three films took a creative turn from the normal picture-perfect and polished storylines often found in Chinese advertising; instead you have models crashing and a not so well-mannered husband falling down the stairs. Goodstein commented “our client took a risk but they were very supportive from the get go”.

“如果你不一本正经，往往就会让人看到幽默感”，创意机构Goodstein的创意总监Georg Warga如是说，他撰写了近期大众幽默广告系列的文案。跟传统广告完美的画面和精雕细琢的故事曲线不同，这次的系列广告别出心裁，你会看到模特在T台跌倒，也会看到一直盯着手机看的男子滚下楼梯。Goodstein方面表示，“大众敢于大胆冒险，从一开始就很支持我们”。

The total timeline for the films including prep and shoot was just six weeks. With this kind of schedule it was non-stop prep and shoot from the minute the project was signed. The car exterior shots were done in Guangzhou and the talent shots took place in Taipei. The team spent their Christmas day, Skyping their families and eating noodles, while on a locked-off highway bridge shooting scenes for the cartoon bear in a driverless car. This is just a glimpse at the dedication and sacrifices those in the advertising industry make!

整个项目包括前期准备和拍摄在内，只用了六周时间。一签下这个项目，我们就开始马不停蹄筹划和拍摄。拥堵的交通画面是在广州拍的，而小夫妻的画面则是在台北拍的。圣诞期间，拍摄团队在高架桥上捕捉了拥挤的交通，打造了卡通小熊在无人驾驶汽车里的画面，团队只能一边吃着面条，一边跟家人Skype。这样的精神只是敬业的广告人牺牲自我的一个缩影。

The films were part of a larger, multiplatform campaign entitled “Technology for Everyone”, which includes online games and social media loops produced with weareflink.

这三部广告只是更大规模的系列广告的一部分，大众在多个平台上推出了更大规模的“科技普惠大众”广告系列，包括了跟weareflink工作室一起打造的网游和社交媒体圈。一起先睹为快吧！

Take a look here | 网游和社交媒体圈链接如下：