If you weren’t aware, there is another shopping holiday this month. It’s Double 12, not to be confused or connected with Alibaba’s mega Singles Day shopping holiday Double 11 that took place last month. This month’s shopping festival features Taobao’s platform, while Double 11 showcases T-mall.
你可能还没有意识到，2018年前最后一次大型的网络购物活动已经到来，那就是“双十二”！可不要认为上个月淘宝的双十一大型购物节已经结束了！“双十二”的出现就是再一次的剁手“买买买”！
虽然宣传及节日印象不如“双十一”令人印象十足。但它的出现是专门推广淘宝的店铺活动，反之双十一主推是淘宝自己的天猫商城。
《淘游记》
On their official WeChat Taobao released a 60 second spot that looks debatably similar to the adidas Originals spot “My Way” which released three versions this year. With millions of views it’s pretty certain someone who worked on the Taobao spot was aware of the adidas spot. It may not be fair or necessary to mention this copy-cat spot but given the spot is released for a copy-cat shopping holiday it felt worthwhile to call out the similar imagary and feel of this recently released ad. What do you think?
淘宝微信公众号公布了一支60秒广告，人们觉得它看起来跟阿迪达斯三叶草“原创不息”广告（今年共发布了三个版本）有些相似。淘宝广告点击量已高达几百万，无疑淘宝广告制作人员肯定看过阿迪达斯广告。可能没必要说这次淘宝的广告很山寨，这种说法也可能不公平，但鉴于淘宝本身就有很多山寨货，所以人们把这次广告跟阿迪达斯广告的相似之处指出来，也不为过。你觉得呢？
《原创不息》
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