Last weekend Adstars wrapped up its 10th edition of the festival in South Korea’s beautiful beach town of Busan. While China’s submissions were not as robust as last year, the country received a handful of awards worth mentioning.
For the Film Craft category, Cheil China received a Grand Prix for Operation Smile’s ‘Girl in the mask’, which was produced by QUAD/PIG CHINA. The only Grand Prix China received this year. At the Opening Ceremony a select set of Achievement Awards were given to outstanding companies and agencies. Blue Focus Digital was recognized as the Top Innovative Agency for Marketing and Baidu was recognized for its Top Innovative Media Platform in the Web category.
北京杰尔思行广告(Cheil China)的作品“微笑行动 – 戴口罩的女孩”赢得了Film Craft类别的全场大奖，该部作品由QUAD/PIG CHINA制作完成。同时，这也是今年中国所获得唯一一个全场大奖。开幕式当天，精心甄选的的一系列成就奖（Achievement Awards）颁发给了一些杰出公司和广告机构。蓝色光标数字营销机构（Blue Focus Digital）获得营销类最佳创新机构奖项，百度则获得了网站类最佳创新媒体平台奖项。
The silver, bronze, and crystal awards from China are as follows: