在戛纳创意节的第四天，扬罗必凯上海为撒马利亚会所做的广告为中国拿下本届戛纳的首块银奖——一座户外狮子银奖，也同时在健康奖项和设计奖项分别斩获了铜奖。汉威士国际上海则凭借全球道路安全组织的广告《最后的短信》在设计奖中收获铜奖。同样获得铜奖的还有BBH上海，他们的联合利华中国广告《除菌红包》在公关奖项中收获一座铜狮。
China-based agencies picked up trophies on Day 4 with Y&R Shanghai’s campaign for The Samaritans the notable success story, winning Silver Lions in the Outdoor category, and Bronze in Health & Wellness and Design. Bronzes were awarded to Havas Worldwide Shanghai in Design for their SMS Last Words campaign for Global Road Safety Partnership, and BBH Shanghai in PR for the Anti-Bacterial Red Packet for Unilever China.
Flo Rida在Viacom派对上｜Flo Rida at Viacom party
颁奖典礼结束后嘉宾们涌入海滩参加多个派对。其中包括Viacom的派对。他们请来了嘻哈明星Flo Rida助阵。随后在卡尔顿酒店，FilmBrazil主办了一场海滩派对。
Guests spilled out of the award ceremony and onto the beach for a succession of parties, including Viacom’s affair featuring rotund hip-pop party boy Flo Rida, followed by FilmBrazil’s do along the beach at The Carlton.
Flo Rida在Viacom派对上｜Flo Rida at Viacom party
电子与创新狮子奖将于周三公布。请明天继续关注我们以获取中国公司是否有更多斩获。
Cyber and Innovation Lions winners will be announced on Wednesday. Check back tomorrow to see if China can add to their so far modest haul.
Film Brazil派对｜Film Brazil Party
The Award Winners
扬罗必凯上海 | 撒马利亚会
- 户外广告狮子奖：银牌
- 健康狮子奖：铜牌
- 设计狮子奖：铜牌（边缘群体）
Y&R Shanghai | The Samaritans
- Outdoor Lions: Silver
- Health & Wellness Lions: Bronze
- Design Lions: Bronze (for Transgender)
汉威士国际上海｜全球道路安全组织
- 设计狮子奖：铜牌
Havas Worldwide Shanghai | Global Road Safety Partnership
- Design Lions: Bronze
最后的短信｜SMS Last Words
BBH上海｜联合利华中国
- 公关狮子奖：铜奖
BBH Shanghai | Unilever China
- PR Lions: Bronze
除菌红包｜Anti-Bacterial Red Packet
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives
