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Production Gold at Golden Lion | 金狮奖的制作行业的金奖


After a rescheduling and format change, the China based Golden Lion International Advertising Awards announced this year’s winners last Tuesday night. Originally scheduled to take place on November 19th in Xiamen, but due to recent Covid-surges in China, the award ceremony streamed online across TVCBOOK WeChat channel, Bilibili and Douyin.


Although the award was open for submissions of both local and international works, released between January 1st, 2020- September 1st, 2021, the 2021 edition was again dominated by Chinese productions. We were happy to see some films we’ve previously featured in our weekly ad selection and/or appeared in our news and in-depth interviews with the creatives win awards. And of course, we discovered some great award winning films that passed under our radars.


We sincerely congratulate all the companies and creatives, whose work was recognized by one of the most important competitive awards in China. Here are some of the highest wins: 


The overseas production for Midea, depicting the benefits of the brand’s air-con disassembly in an extreme way, brought Gold to Shanghai production houseE-Motion Film. 


In addition to the quite extensive categories recognizing the best in food and beverage, beauty, apparel, mobile and game commercials and more, Golden Lion awards also has a separate category for best commercial film. Which this year, the anniversary film for Bilibili shot by Zhang Dapeng brought gold to SG agency.


Given that longer-format commercials are quite popular in China, its not surprising the festival has a separate category for this genre. This year, the 11-minute spot for Baidu, produced by ELEVISION, was recognized with the gold award.


For second year in a row, Ding Yuchen scooped up gold in the direction category, this time for his Chando commercial, set in the whimsical office space.


The odder, the better: Gen-Z beauty ads|越奇特越好:Z世代的美妆广告

Unbridled creative force: director Ding Yuchen 干一行,爱一行:丁雨晨

Cinematographer Jin Chenyu took gold in the category for Haier’s commercial film “Lazy Times”.


Song Yang is an editor, who works on most of director Adam Liu’s spots. The commercial “Echo” for BMW was not an exception, and it brought gold to production house MOD in the category.


Weekly AD |「我的回应 我们的回响」BMW 宝马 x JUICE x MOD

Yao Colorgrading’s work for Oppo was recognized with gold, and a different look-and-feel spot for Minsheng bank also brought the studio silver.

Yao ColorgradingOppo创作的作品获得了金奖的认可,而一部与民生银行以往形象与感觉都不同的影片,又为该工作室再添一座银奖。

With track 《给你给我》from pop singer Mao Buyi, touching commercial for Net Ease Cloud Music brought gold to MSE production house.


Weekly AD |「萌芽」网易云音乐 x MSE 动观文化 x 徐凯伦

MSE- ad storytellers with a movie dream|动观-心怀电影梦的广告人

Having beaten the competition of entries from vfx studios like MPC, and blockbuster projects like Universal Beijing Resort commercial, this year’s gold went to Bosie commercial, produced by Achill with a team of freelance CG artists.



Futuristic world of Bosie 伯喜的未来世界

Production Perspectives | Industry disruptor Achill

A fiercely patriotic, labor-intensive paper animation for Kuaishou brought gold to Steam Works studio.


See the full list of winners here



Related articles:

Golden Lion’s Highest Wins | 金狮奖的最高奖项

Reading China’s “TVCBOOK ” with Wang Siyuan

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