Juice _ Reel 2019 – Animation & VFX
Polish 3D & Visual Effects company JUICE has announced their local representation office OPENING in Shanghai this year. SHP+ had a chance to chat to Adam Tunikowski, the founder and CEO of one of the leading, independently owned design and postproduction companies in the World.
波兰3D和视效公司JUICE是全球领先的独立设计及后期制作公司之一。其宣布上海地方代表处将于今年开业。SHP+借此机会采访了JUICE创始人兼CEO Adam Tunikowski。
Adam Tunikowski – CEO
1/ What is the approximate date of the official opening? 大概什么时候正式开业？
Since there is still a lot to do and we want to make sure the needs of the clients have been met, we plan to open the office in Q3 of 2020. We plan to offer some direct services prior to official launch, though. Our goal is to make sure the clients have direct contact to the services we offer. We do not want to be perceived like so many other companies who just get the jobs done abroad – we want to aim to engage directly with production houses, agencies and clients in China.
2/ Where will the office be based? What is the physical address? 公司具体会设立在哪里？
We plan to open the office in Changning District. We looked at many different plans for what would be most convenient for our clients in terms of travel time and possible co-operation. However, Shanghai has a very diverse structure – in contrast to some European, Japanese or US cities there is no clear area which would is preferential to the another – but Changning seems to be pretty convenient. Our precise address is still to be unveiled as we are in progress of negotiating two possible locations in that area.
3/ How many people will be at the office in the beginning? And in what positions? 初始阶段公司会有多少人？做什么工作？
Given our previous experience in opening front offices in Tokyo and Hamburg we always try to meet the market expectations. So, first crew will consist of:
a) a local post-producer who will have a vast experience already in the market with animation and VFX driven projects.
b) an art-director who will be able to design concepts / storyboards and make swift changes to current animations on the run in order to convey the client’s message quickly to the animation crew.
c) a VFX supervisor who will be able to be on top of all the technical hurdles in regards to the projects and lead the small crew in-house as well as supervise on set.
d) we also are taking under consideration creating a grading unit to help out in finishing the project, but this is still to be discussed depending on final location we pick.
4/ How big and how fast are you hoping / planning to grow? 你们计划的发展规模和速度是怎样的？
We plan to grow organically, so, the growing needs of the clients in Shanghai would determine how much shall we expand and grow. Ideally, we would like to maintain the working style we have in Japan and Germany, and which is also planned for USA; having a crew of 10-12 that can react on site, while all the heavier VFX challenges would be sent back to Europe and addressed there.
5/ We know that you already do a lot of work for Chinese clients from Poland, will the main work for China still be done there? How will the pipeline be organized ? 我们知道，你们在波兰已经为中国的客户做过很多工作了。主要工作会交给外边的人做去吗？沟通方面怎么组织？
15 years in the business and working with the clients all over the world has influenced our approach and helped us to create a pipeline based on encrypted file synchronization. This way we are able to move pretty flexibly between different time-zones, teams and projects. We’re always pursuing the best solutions for our client’s needs. We hope to extend a similar network to Shanghai; while most direct needs, including online and offline presentation, VFX WIPs would be offered locally in China, most of the heavy lifting would be sent over to Europe to benefit from the talent already gathered in the main office.
We believe the main point is to make it comfortable to work directly with everyone. Hence, we put the emphasis on the design, production and supervision process as those are the main direct points between us and the client.
Juice | PRINCE SODA – Pianist 王子苏打水 – 钢琴师
Juice | SNOWBEER 雪花啤酒
6/ Who will be the person in charge ? A local hire with their own network of clients or a foreigner ?负责人是谁？有客户资源的本地人还是外国人？
Language is the first priority in best creating the relationships. So, we are aiming to have a local hire lead the office. It’s less about the network itself, as Juice has done quite a bit of work on the market already and worked with a big share of the companies in the market. It’s mostly about comfort and ensuring the communication is kept at the highest possible level.
7/ What is the purpose of your opening in Shanghai ? What goals are you planning to achieve and how fast ? 为什么在上海开办公室？想实现什么样的目标，多长时间之内实现？
Our goal is for our clients to be able to feel the vibe of working more closely with us, and also to understand the wider spectrum of what Juice can offer and how we can help in solving their problems. Juice’s reputation in China is mostly about our obvious VFX capacities, but there are many more things that we can help with, from design, directing, possible sound design – even shooting services in Europe and museum exhibits. So, over the course of the next few years we want this message to sink in. We don’t need to rush it – we just want clients in China understand we are there for them in many capacities.
8/ How well do you know the Chinese market and your local competition? 你们对中国市场以及竞争者了解多少？
We are doing the research now and trying to constantly learn about the market itself and the fact that China is the fastest developing market in the world. There is plenty of local talent we have found, and we see that the local VFX market will be huge in the region. I also feel that local companies who are doing such an amazing work will eventually rise to a world-level recognition.
While we operate from Europe its sometimes harder for us to compete with some of the locally-based foreign companies like the Australian ones oror big players like MPC who are already well established in the region. However, I believe we have some advantages – especially creatively and mentally to be able to work with China. I always feel that there is a mental connection between hard working people in China and Poland specifically. We understand the concept of too short deadlines and strained budgets. And always try to adopt and accommodate solutions to meet needs.
I also do not particularly like the concept of constant struggle. Juice has always been about connecting, so we hope to work both with local companies and foreign companies alike. I have always believed the best projects come out of collaboration between companies like Juice and MPC rather than struggle and competition.
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