CARTIER x ORES_PANTHER WATCH
Credits 制作团队 ：Orès team
Cartier’s Panthere launch film, written, produced, and directed by Shanghai-based, French creative agency Ores, received 100 million views in only the first two weeks of the campaign. The ad featuring Chinese celebrity Xin Zhilei, pairs words borrowed from 20th century British author Virginia Woolf to a modern, lounge beat. Inspiring women to “free oneself” and “not be stereotyped” giving a fresh look to old but timeless text.
卡地亚推出了《豹姿魅影》微电影，该片由位于上海的法国创意机构Ores创作、制作和执导，上映的前两周就已经获得了一亿点击量。中国女星辛芷蕾倾情演绎，引用20世纪英国女作家弗吉尼亚·伍尔芙的话语，展现了现代惬意的节奏。激励女星“放飞真我”，“打破规则”，赋予古老永恒的话语以全新的感受。
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives
