Fall into the abstract yet precise world of Belgium director Matthias Lebeer in this recent spot featuring OPPO’s latest cell phone design. Each moment and object from the reflection of a human eye to dark spinning silver jacks, or pointed ballerina toe shoes, captures the design essence of OPPO’s new cell phone. Read on to learn a little bit more about the spot from the director’s perspective.
第一次看到客户给他展示的故事板时，Lebeer觉得“概念和故事情节都有很大的发挥空间”。这个项目没有广告公司的参与，所有的创意都来自于OPPO创意团队和Red Horse制作公司以及导演Lebeer还有来自挪威的摄影指导Nicolay Poulsson。Lebeer也因此在创意过程中能有更多的发挥空间，但在镜头上也遇到了一些独特的挑战。从大家一起探讨故事板到开拍一共花了一个月时间，在这期间，大家一起策划一起探讨，在导演看来，还是比较省时的。
When the client first presented the story board, Lebeer recalls “the ideas and storyline were quite open”. There was no outside agency hired so all creative work was imagined and solved between the brand’s creative team, the production company – Red Horse, Lebeer and his DOP from Norway Nicolay Poulsson. This gave Lebeer a little more freedom in the creative process but also brought unique challenges in preparing for this spot. It took about a month of planning and discussions from when the first story board was shared to the first shoot day, a relatively quick turn over in Lebeer’s opinion.
Lebeer’s vision was to paint a Scandinavian tone for the film so he was happy to work with Norwegian DOP Poulsson who had experience setting this sort of mood in his previous films. This was the first time the pair had worked together but Lebeer said he loved their collaboration and was pleased with the outcome.
The entire spot was shot in Shanghai, with two days studio shoot and one day outside. The client made it clear they did not want any of the iconic Shanghai scenes in the film as the purpose was not to create a Shanghai specific architectural mood but rather appeal to a broader audience. Lebeer felt it was crucial to shoot as much as possible outside to incorporate the use of natural lighting. To capture the sunrise on the outside shooting day, the team was up at 3am in the morning, demonstrating everyone’s dedication to the creative process.
It was not Lebeer’s first time shooting in China but he commented that this shoot felt particularly collaborative and he enjoyed working with an international team where everyone listened and shared their diverse perspectives and backgrounds.
Enjoy a few behind the scenes pictures provided by Lebeer from the shoot!
Client 客户: OPPO
Creative 创意: Nancy Cai
Production 制片公司: Red Horse
Director 导演: Matthias Lebeer
Assist. Director 第一副导演 : Stella Gui
EP 执行制片: Angel Cao
Producer 制片: Greta Bi and Shen Linqi
DOP 摄影指导: Nicolay Poulsson
Production Assist. 制片助理：Melanie Li
Gaffer 灯光: Mao Mao
Director’s Assist. 导演助理: Maggie Cheung
Art Director 艺术总监: A Liang
Post Production 后期制片公司: PO
Post Producer 后期制片: Lily Li
Props 道具: Li Feng
Wardrobe 服装师: Chen Yun
Music and Mix 音乐制作: BW Studios