The odder, the better: Gen-Z beauty ads|越奇特越好:Z世代的美妆广告

Chando’s active campaign targeting young consumers continues in full force. In a recent commercial, Shanghai-based production house Achill brought to life Ogilvy’s vision of “fantasy office”… and the result is pleasantly odd. Running almost 4 minutes, the spot follows a story of the new … »

Zhou Ning – Directing Adman in China|周宁 — 中国的掌镜广告人

Zhou Ning 周宁 Director Zhou Ning is an adman. Coming from advertising agency background, he shoots distinctive commercial films, and doesn’t seem to harbour movie ambitions like many of commercial directors. He evades to say exactly how long he’s been … »

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