Advertising’s finest gathered at MPC Shanghai’s much anticipated inaugural party last night.
More than 250 post-house, production and agency partiers got together on MPC’s “terrace” for delicious wine, snacks from Tomatito and music from saxophonist, Wink.
MPC还特意为全场观众准备了一个抽奖环节。最终的获奖者Luis A. Tapia获得了一台由MPC全球CEO Mark Benson与广告部总经理Graham Bird搬出的iPhone 7 大奖。随后派对组织者还分法了带有MPC字样的墨镜，引起了所有人的好奇——让人失望的是期待中的VR大秀并没有到来，而墨镜也“仅仅”是普通的墨镜。
MPC’s generous lucky draw prize of an iPhone 7 went to director Luis A. Tapia and was presented by MPC global CEO Mark Benson and Managing Director of Advertising Graham Bird who were over from the London HQ for the party. Partiers then expected an immersive VR show when glasses were passed out to the crowd. But, they were just sunglasses to make for better photo ops.
As usual in China, some neighbours and finally the police popped by to help end the celebrations, but the party continued with everyone boarding an impromptu bus to Craft for drinks and dancing until early morning.