JUICE IN SHANGHAI
Juice reaches Shanghai with the new office, more capabilities, and great artists.
Juice | Selected China Work
Juice, the award-winning, Central European, Visual Effects and Sound Studio has been working for years in China remotely. However, the goal was always to shorten that distance and be able to work closer with the studio’s clients, react and help their needs instantly. The branch in Shanghai is a hugely important investment aiming to become the second biggest office for Juice worldwide.
“We decided to open the studio in Shanghai for several reasons. We already have a long history with a number of clients here, and we believe the best way to serve our clients more, is to actually be in the city. China is the future and we, as Juice are thrilled to be a part of that” – says Adam Tunikowski, founder and CEO at Juice.
Juice has appointed Simon Astbury as the Managing Director in Shanghai. Astbury has over 20 years of experience in postproduction with the last 3 years spent in the city working for Digital Domain and MPC. “I’m really excited to get started on this new chapter heading up the Shanghai Studio for Juice. We have some amazing work, and I can’t wait to introduce it to clients old and new, here in China” – Simon Astbury says.
“Juice决定在上海开工作室基于几个原因。首先我们在中国已经积累了一定的客户，但我们坚信近距离的接触沟通才是最佳服务客户的方式。中国也是未来的发展趋势，作为Juice，非常激动将成为其中的一份子”Juice创始人兼CEO Adam Tunikowski说道。
Juice委派了Simon Astbury作为上海的负责人。Astbury在后期制作领域已经有超过20年的经验，过去的3年中，他也一直与国内的Digital Domain 和MPC有紧密的合作。“我很激动可以带领Juice上海工作室揭开新的篇章。我们有一些了不起的作品，我迫不及待的想介绍给中国的客户们。”Simon Astbury说道。
Juice’s goal is to be one of the main comprehensive, post vendors in Shanghai offering best quality VFX, animation, sound, but also expand the services with color grade and online – which wasn’t included in the scope till now.
“Juice always believed in cooperation rather than competition. We were searching for a partner that would allow us to spread our wings and complement our services with something we did not offer in China thus far” – Tunikowski, added.
Combining with the PixelBox and its established team Juice has expanded capabilities. With the support of the supervisors and directors from Europe, the studio is now fully prepared to serve the needs of domestic agencies, productions and clients alike.
“For over a decade PixelBox has been at home in China, building on experience and talent to gain trust and growth in the market. I’m impressed by Juice’s talent and work, plus their developed understanding and dedication to this market, combining will allow us to continue to grow and expand our toolset for a more future proofed studio. We will be able to provide enhanced capabilities in CG & VFX and new technology, for existing and new clients” – says founder of PixelBox Chris Thorp.
Official merger took place on April 16, 2021, whilst both companies have already been working on connecting pipelines and workflow in previous months running up to the official launch.