Johnson & Johnson has appointed AKQA as their Agency of Record to handle their Baby products account in China.
AKQA will be working on a range of briefs and be responsible for developing the digital strategy, creative direction, and technology implementation as well as social media planning.
Richa Goswami, Asia Pacific Head of Digital at Johnson & Johnson, said: “We are excited to be working together with AKQA. They have a proven track record in delivering innovative ideas, creative content and technologies. We eagerly anticipate the results of our partnership.”
AKQA Managing Director David Miller said: “Building on our global healthcare experience, we’re delighted to have been selected by Johnson & Johnson Baby. We look forward to working with them on the evolution of their brand communications, and the growth of their business in China.”
About AKQA
AKQA is an ideas and innovation company. We use the imaginative application of art and science to create ideas, products and services. www.akqa.com
强生公司日前指定AKQA广告公司作为广告代理，负责中国地区强生婴儿用品的推广。
AKQA将会负责制定强生公司的推广方案，包括数字营销，创意方案，技术执行和社交媒体推广。
强生公司亚太地区数字部主管Richa Goswami说：“我们很高兴能和AKQA合作。他们之前的工作证明了他们有很好的创意创新理念和技术手段。我们很期待强生与AKQA的合作结果。”
AKQA总经理David Miller说：“鉴于我们之前代理健康护理产品的经验，我们很高兴能被强生公司选中作为中国地区的广告代理。我们十分期待能与他们合作推进强生公司的品牌战略，协助他们在中国地区的业务拓展。”
关于AKQA
AKQA是一家创意创新广告公司，旨在将艺术创意与科技创新融入到广告营销与作品中。www.akqa.com
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