The freshly released commercial film for the mobile version of the game “Call of Duty” is a three-minute blockbuster. In it, the king of Chinese pop, actor, and overall audience favorite Jay Chou jumps off a building, runs around the battlefield, and assumes the identity of a director. If only for a short span of a game. “Every battle is a gunfight blockbuster. Directed by YOU” — concludes the slogan, wrapping up the commercial film, that keeps you at the edge of your seat from start to finish. Heavy on action and special effects, the spot was a lot harder to bring to life than any mission in this popular first-person shooter game.
近日，《使命召唤手游》的三分钟广告大片火热上线。中国流行歌坛天王，演员，广受观众喜爱的时代偶像周杰伦则是主演，在片中，他从“跳楼”，穿越战场，以导演的身份带领大家在游戏里“打了一局”，并以“每一秒都是枪战大片，每场战局由你主导”作为片尾结束，整部影片从头到尾，全程无尿点，让人心跳加速，意犹未尽。《使命召唤》是一款广受欢迎的第一人称射击游戏，但摄制这部动作与特效贯穿全片的广告大片，可比游戏中的任务有挑战得多。
According to STARTFilms, the production house behind the commercial film, they first came across the project back in March 2019. After rounds and rounds of iterations, the script was shaped into a “action-packed blockbuster, where guns are fired every second”. The mobile version of “Call of Duty” is the long-awaited arrival of the hit game, with the promo needing to live up to its high expectations. Creativity-wise, it’s not a usual one agency type of commercial film, but more of a close-knit collaboration between the client’s in-house Tencent TGideas, and STARTFilms teams. Bringing to life the vision for the spot required casting actors with a very specific skillset, stunt crew, extensive set construction, and an experienced costume and make-up team to approximate the promo to how characters looked in the game. To amp up the difficulty level, the production house decided to shoot the entire commercial with a long take. In addition, every complicated action move was rehearsed up to 50 times before the camera rolling. Filming in Taiwan this year, meaning the team battled with August’s near typhoon season: challenging weather during recce, a truck with equipment stuck on the muddy road, delayed shooting.
据制片公司STARTFilms透露，他们是在2019年3月接触到这个项目的。经过了一轮又一轮的头脑风暴与迭代，剧本最终被塑造为一部“动作大片，每秒钟都有枪声响起”。手游版的《使命召唤》是一款玩家期待已久的爆款游戏，因此该游戏的宣传也得满足广大玩家的高期待。在创意方面，该片不是通常的单一广告公司负责全片的电影，而是腾讯内部团队TGideas和STARTFilms紧密合作的成果。为了能够真实还原游戏场景，他们聘请了身手不凡的特型演员，特技人员，广泛搭建布景构造，以及一支经验丰富的服道化团队，以求尽量还原游戏角色的模样。而决定采用一镜到底的长镜头拍摄方式，又让拍摄难度再上一层楼。此外，每个高难度动作，在拍摄之前都需要不下50次的排练。而在台湾拍摄的时段，正赶上八月台风季即将来临的时期，拍摄团队又得跟天气作斗争，勘景的时候遇到了坏天气，卡车陷在了泥泞的路上，拍摄就只能延后。
Contrary to the misunderstanding created by the cover image for the commercial, that appears across the internet, Jay Chou certainly did not direct the spot. Zero Lin, a director known for shooting commercials with a “cinematic grandeur” rose to the occasion. He brought a lot to the table, contributing as a creative at the idea/script-shaping stage. As STARTFilms’ founding director, Lin worked on a number of production house’s spots, including army-themed ad for Taobao 《夜操场》(Night Playground), as well as spots for VW & New Balance, Like Shuo app, Ant Financial to name a few. For the “Call of Duty” mobile version commercial film, Lin also took a very hands-on approach to post-production. To make sure that gun artillery, tanks, and explosions looked authentic, the director and post-production artists made many rounds of modifications. The post-production went to the award-winning Polish studio Platige Image, which is no surprise. The studio is especially renowned for cinematic world-known games, who also recently worked on the trailer for Call of Duty: Black Ops Cold War and Warzone.
而这部传遍网络的广告片的封面，的确容易造成误会，其实这部影片的导演并非周杰伦，而是林哲乐导演。林导擅长拍摄宏大的商业大片，他为这部影片投入了很多，在头脑风暴，剧本修改的阶段便贡献了很多创意与想法。作为STARTFilms内部导演，他参与的项目其中包括STARTFilms为淘宝摄制的军事主题广告《夜操场》，一汽大众与New Balance合作的短片，英语流利说APP广告片以及蚂蚁聚宝宣传片等等。在拍摄《使命召唤手游版》广告片期间，林导也是亲力亲为地关注着后期制作的部分。为了确保片中的大炮，坦克和爆破场景真实可信，导演与后期艺术家们来回地沟通修改。当然，找到知名获奖波兰工作室Platige Image负责后期也是意料之中。该工作室尤以场景宏大的世界知名游戏项目而闻名，他们最近还参与了《使命召唤:黑色行动、冷战》和《战区》的预告片的制作。
Zero Lin 林哲乐
To date, this blockbuster commercial for the mobile game amassed 19.5 million views on the official Weibo alone. Endorsement by Jay Chou certainly did its strategic contribution to boost mass appeal for the title, but undeniably, so did the commercial itself, executed on a scale of a mini action film.
到目前为止，这款手机游戏的广告单在官方微博上就获得了1950万的点击量。周杰伦的代言无疑为影片的热度做出了战略性的贡献，但不可否认的是，这部规模不亚于一部迷你动作片的精彩广告大片，本身就很引人入胜。
CREDITS 制片团队
Client 客户：《使命召唤手游》市场团队
品牌团队：刘沁、王玥、李承越
腾讯TGideas团队：
Account Manager 项目管理：胡晓宁
Creative Director 创意指导&监修：石铭
Creative 创意策略：朱容申
Designer 设计师：苏州
Creative & Production House：START Films
Creative Director 创意总监：肖正男
Creative 创意：林哲乐、肖正男
Copywriting 文案：Fanny、崔智慧
Executive Producer 监制：AJ文俊
Producer 制片：蕭阿丹
Director 导演：林哲乐
DoP 摄影指导：王天行、金晨煜
Production Designer 美术指导：王閔可（Mingko）
Production Design Assistant 美术助理：王敬捷、陳韻如、王佳儒、盧怡吟
Set Construction 搭景：鴻臣實業有限公司
Armorer 枪械组：徐傳儒
Costume Team & Make Up 造型组 & 化妆师：羅宛怡
Special Makeup Artist 特效化妆师：Nikki
Editor 剪辑：news（上海即合）
Colorist 调色：阿杰（CC）、Platige Image S.A.
Online 精剪&CG 三维：Platige Image S.A. 、上海即合
Composer 作曲：Albert
Mixer 混音：Smile
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