The six varied women appearing in the recent Neiwai ad “To the True Body,” showcases a diverse range of shapes and sizes that women’s bodies come in. Considering the more typical physical appearances seen in the Chinese ad industry, this film makes a big step towards body positivity.
在内外品牌最近的广告“致我的身体”中，六位女性展现出身体不同的体形和尺码，但结合中国广告行业里更常出现的身材来考虑，这个广告被认为是向身体自爱迈出的一大步。
The brand invited independent photographer Luo Yang to capture the various beauty of six ordinary women and document their stories.
品牌邀请独立摄影师罗洋来记录下六位普通女性的不同身材和她们的故事。
The six women range from a women nicknamed Milk Bottle, who shares that since starting surfing she proudly wears her scars as badges of honor while proudly confessing she doesn’t care about the prevailing opinion that small breasts are not sexy; a shy woman named Julie, who on the other hand, has had to battle the common stereotypes about women with big breasts; Reli 热力, who identifies herself as “plus-size”; an older woman called Miss Ma; a Japanese mom called Nami; and Georgina who has a full-length back scar, all tell their stories of self-acceptance.
六位女性分别是：奶瓶，她自从开始冲浪运动后，就以身上的伤疤为荣，自豪地坦白自己不在乎“平胸不性感”的流行说法；一个叫Julie的女孩有点害羞，但在另一方面她不得不与关于大胸女孩的刻板印象作斗争；热力，一个称自己为“大码”的女孩；一个叫马姐的年长女性；一位叫奈未的日本妈妈；整个背部上都有一道疤痕的Georgina—她们都讲述了自我接纳的故事。
The video, helmed by Shanghai-based director 戴维Veda, was released in two versions: a 14 min mini-documentary with the six women each telling her own story and a more playful one minute version with snappy lines that read «I’ve loved this body for 58 years, and still do», «Part-time mom, full-time me», «I don’t call it a belly, I call it extra charm» .
由居住在上海的导演戴维Veda指导的这个视频有两个版本：一个是14分钟的迷你纪录片，片中六位女性讲述了自己的故事，另一个是更欢快的一分钟视频，有“我58岁，我依然爱我的身体”，“成为妈妈后，我没有丢掉自己”，“我喜欢我的肚腩，喜欢我的人也喜欢它”这样精炼的台词。
The campaign wants to target different body types that don’t fit into the common standard perception of beauty with the clear message that there is no such thing as a «perfect body». But instead, inciting the message that true beauty is about embracing our scars, wrinkles, curves and other “imperfections.”
这次活动旨在针对那些不同于一般审美标准的体型，传递出一个明确的信息，即“完美的身体”并不存在。但是相反，此次活动呼吁「真正的美是接受我们的伤疤、皱纹，曲线和其他的“不完美”」。
Neiwai announced that over the next six months they will be embarking more discussions on body diversity. This includes launching another series of videos called “Body Talk”, which the recently released the first video from the series . Also shot by 戴维Veda, Body Talk features three women taking the stage to de-stigmatize the word “fat.”
内外宣布，在接下来的六个月里，将要就“身体多元化”开展更多的讨论。这包括发布一个视频系列，叫“Body Talk（说说身体）”，这个系列的第一个视频最近已发布（。同样是戴维Veda拍摄，Body Talk由三位女性主演，她们出镜来为“胖”字正名。
“To the True Body” seems a little like Neiwai conservatively testing the waters with different representations of beauty. Even when considering that the body positivity movement hasn’t made it to China in full force yet, you can’t help but notice that without the background stories and snappy copy, the six women featured are not exactly the bold image of diversity.
“致我的身体”似乎是内外品牌用美的不同表达方式来小心地试水市场。即使考虑到目前“身体自爱”运动在中国还没有全面启动，你仍会不由自主地注意到，如果没有背后的故事和精炼的文案，这六位女性也不完全是大胆的多元化形象。
Neiwai also featured the video and images on their official Taobao, but they didn’t go all the way there either – most of the models donning the product on Neiwai’s page are still slender Westerners with languid looks in their eyes. Maybe, with the “Body Talk” series coming, Neiwai will go a step further and embrace the message of “harmony of diversity” that it’s aiming to send, becoming a true “body positive” Chinese brand.
内外品牌也在其官方淘宝店铺上发布了这个视频和相关图片，但也不是把所有内容都变得多元化—内外官网上展示产品的模特多数仍是苗条的西方人，眼神慵懒。或许，有了“Body Talk”系列的内外会有进一步动作，拥抱品牌想要传递的多元和谐的信息，成为一个真正的“自爱身体”的中国品牌。
CREDITS 制片团队
Client 客户：NEIWAI 内外
Director 导演: 戴维Veda
Producer 制片：徐雯婧
Camera 摄影: Chen Dashan 陈大仙
Color-correcting/Editing 调色/剪辑: Sono
Apologies for the rest of the missing credits! If you happen to know, please, send us more information!
很抱歉，我们缺少制作团队的完整信息！如果你知道更多，可以评论区留言给我们！
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