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China at Adfest in Review | 亚太广告节,中国风采回顾


As ADFEST wraps up another year of award shows, talks, and networking, we look at China’s presence at the festival.  China ranked within the top five countries in terms of the number of delegates attending.  Shanghai as a city also ranked in the top five in terms of the number of submissions.


China’s most awarded creative at Cannes Festival of Creativity last year, Adams Fan, Founder and COO of F5 in Shanghai spoke on the rise of AI in China.  Fan spoke about how Chinese brands are using tech to push creative boundaries.

Adams Fan在广告节上讲述了中国AI技术的崛起,他是去年戛纳国际创意节上获奖最多的中国创意人士,还是上海F5工作室创始人兼首席运营官。他讲述了中国各大公司如何利用科技来打破创意局限。


From MPC Shanghai’s team, SFX supervisor, Barry Greaves spoke from his years of experience in post-production in a talk titled “Digital Darwinism: Bringing the next level of character creation to advertising”.

MPC上海团队特效总监Barry Greaves分享了他多年的后期制作经验,他演讲的题目是“数字达尔文主义:全新角色塑造走进广告制作”。

Helene Wei Huber, Senior Planner from McCann Worldgroup China, also participated in a talk with two other emerging leaders in the advertising industry.  The talk entitled “All Guts No Glory”, focused on how the next generation of creatives are shaking things up and approaching work in a different way.

麦肯世界集团(中国)高级策划Helene Wei Huber,跟两位广告行业新晋领袖展开对话,题目是“All Guts No Glory”,集中探讨了下一代创意人士如何撼动广告产业,走出一条不同的道路。


Below are notable awards Chinese creatives received in cinematography, film, and film craft:


McCann Worldgroup, Shanghai for Chevorlet’s The Hunt Alone won a silver in cinematography and a silver for original music score.

麦肯世界集团(上海)雪佛兰“探界者 – 独行者”广告摘得摄影银奖和最佳原创音乐银奖。


Cheil Beijing was a finalist in animation in-camera (digital) for the comical Hot Pot Hero for Gangtai.  The agency also won a bronze for “The Girl in the Mask” campaign for Operation Smile under the category Public Service and Cause Appeals (Film).

北京杰尔思行广告为肛泰打造的“火锅英雄”搞笑风格广告入围动画摄影(数字类)。同时,杰尔思行广告为微笑行动打造的“The Girl in the Mask”摘得公益服务事业(影视)类铜奖。

AKQA Shanghai won a silver under interactive film for a Nike women campaign “Zhou Dongyu: Believe in More”

雅酷上海为Nike women 活动打造的“周冬雨:心再野一点”广告摘得互动广告类银奖。


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