In this recently released spot for HP, with creative led by Fred & Farid, a wide-eyed little girl makes a wish to become a wizard. The ad showcases HP’s remote control printer access, while the little girl waves her blue wand in front of a printer her discerning mother is able to secretly print pictures from the convenience of her phone.
It was Qian Xi Media’s first time working with Fred & Farid but they were very pleased to cooperate with agency producer Zhang Jing, who the production team specifically commented, “always helps to make our job easy”. The spot was shot in two days with a month of post production to get the color grading and music selection up to everyone’s standards. It took nearly three weeks and four different demos to finally agree upon the most appropriate music for the spot.
On set | 现场
The soft color direction, which added an extra layer of emotion to the spot, was planned out before post production even began. The team used a haze machine during the shoot to help warm the color tones before it was given to post under the guidance of local Chinese colorist Zhang Yingjie.
Six year old talent Xixi | 六岁的希希
Shooting with young children was of course another challenge but also an entertaining part of the production process. Six year old Xixi, who was the main talent, “is a sort of star among children actors here and has lots of experience for her age” Qian Xi Media explained. So while she can have her naughty streaks, on set she generally responded quite well and would immediately adjust accordingly to the director’s instruction.
Director Barnabas Wilhelm was good at getting the kids to respond. Qian Xi media observed, “he knew what kind of acting and expressions he was looking for so he would just roll the camera without the kids noticing and trick them into giving him the genuine expressions he was looking for. During the opening classroom scene where the entire class is laughing, he and the DP rolled the camera without even the 1st AD and most of production noticing. At one point he pretended to trip and fall, and this got a great reaction from all the kids.”
When it was released August 21st on WeChat, JD and Taobao all sides were pleased with the final cut, proving that a lot of collaboration, some hard work, and a touch of magic can go a long way.
Traditional prayer before the shoot with Director Barnabas Wilhelm | 导演Barnabas Wilhelm拜四方
Traditional prayer before the shoot with DOP Sebastian Cort | 摄影执导Sebastian Cort拜四方
Credits | 制片团队
Client 客户: HP惠普
Agency 广告: Fred & Farid 佛海佛瑞
Production 制作: Qian Xi Media 千禧传媒
Director 导演: Barnabas Wilhelm
DOP 摄影指导: Sebastian Cort
Post 后期t: Live Plus
Music 音乐: Ponpon