戛纳国际创意节无疑是广告行业全球范围内最重要的聚会——在八天的时间里，超过12000名代表将聚集在法国蓝色海岸边共享全球创意理念，交流工作情况，一同享受派对时光。
The Cannes Lions International Festival of Creativity, which kicks off tomorrow (Saturday 18th June), is the largest and most important event on the worldwide advertising industry calendar, attracting around 12,000 delegates for eight days of inspiration, parties and networking on the French Riviera.
第63届戛纳国际创意节——据称是历史上最盛大的一届——将于6月18日周六隆重开幕。在本届创意节上将举办多达300余次的主题演讲，演讲内容主要集中于以下三个部分：戛纳健康再度回归——以医疗保护与创意沟通为主题，围绕其意义、功效和价值展开多项讨论；戛纳创意——作为最吸引人眼球的部分，本届戛纳创意将围绕改变行业的尖端科技展开；全新的戛纳娱乐——作为2016年一个新推出的项目，戛纳娱乐将会与与会者探索不同品牌、广告公司以及娱乐公司之间的跨品牌、跨行业合作的可能性，以及如何实现合作的常态化与主流化。
The 63rd iteration of the festival promises to be the biggest in its history. The hundreds of creative presentations that make up the Cannes Lions program run alongside three distinct categories: Lions Health, returning for its third year, a series of talks exploring the meaning, function and value of creativity in the healthcare communications sector; Lions Innovation, an always fascinating program of the most cutting edge technology that is changing the face of the communications industry; and Lions Entertainment, a new program for 2016, exploring the potential for cross-pollination between brands, agencies and entertainment companies and how content can be elevated into the mainstream.
2015年戛纳创意节闭幕晚会｜2015 Cannes Lion Closing Gala
在四场颁奖典礼以及无数香槟的陪伴下，正式获奖名单将于6月25日周六揭晓。作为行业内最有分量的奖项，本届戛纳创意节总共收到了超过90个国家的40000件参赛作品。WPP全球创意总监John O’Keeffe如是评论赢得一座狮子的意义：“戛纳创意节是唯一的全球范围内跨界创意奖项——广告、设计、数字、媒体、营销、效率等等……如果能在这里拔得头筹，说明你的付出与创意已经获得了全球的认可，并且独一无二。”
Saturday 25th is all about the awards, the most prestigious prizes on the planet, attracting 40,000 entries from over 90 different countries, culminating in four ceremonies and a deluge of champagne. WPP Worldwide Creative Director, John O’Keeffe summed up the value of winning a Lion, “Cannes is the only global, cross discipline show, covering advertising, design, digital, media, promo, effectiveness, and everything else besides… If you are number one at Cannes, you’ve done it the hard way, the proper way, the only way.”
2015戛纳创意节｜2015 Cannes Lion
戛纳创意节魅力难挡，中国对于戛纳的参与程度也在逐年提升——尽管中国对于国际奖项长久以来持一种并不关心的态度——去年的330名代表已经创下了历史新高，而今年这个数字应该会持续增长。中国市场提交的参赛作品也正变得越来越有竞争性：2009年时中国地区总共收获了14座奖杯；2011则拿下了该地区首座全场大奖；2010至2015年间，中国地区收获了超过100座狮子奖杯。
The magnitude of the event is such that China’s participation continues to grow every year, despite a well-known general industry indifference to international awards. Last year saw an all-time record 330 delegates from the Middle Kingdom, a number that should be bettered in 2016. Work from the China market is increasingly competitive too, scooping 14 awards in 2009, their first Grand Prix in 2011, and more than 100 Lions between 2010 and 2015.
从中国地区选出来的大会演讲者将在这一周内发表数场主题演讲，部分来自中国的业内专家们也成功入选成为了戛纳的评委。我们在下面总结了来自中国地区的评审以及演讲发言人。
SHP+将在戛纳为你发回第一首的咨询，洞察以及本次创意节的亮点。当然还有不容错过的现场派对和畅玩戛纳创意节的指南。
Speakers from China or Chinese speakers are spread across the whole week, and a number of China based experts are on the prestigious Cannes Lions juries. Below we have assembled all the speakers from China and Chinese speakers into a handy table.
As always, SHP+ will be there, so join us for daily coverage, news, insight and tips on the must-see talks, the best parties and how to get the most from your Cannes experience.
SHP+在2015年戛纳创意节｜SHP+ at Cannes Lion 2015
来自中国的评审
- Eric Cruz （上海AKQA执行创意总监）——数字类奖项
- 沈忆文 （北京杰威品牌营销顾问有限公司合伙创始人兼董事长）——设计类奖项
- Mykim Chikli（实力传播北亚地区CEO）——媒体类奖项
- 刘阳（利欧数字副总裁）——手机移动类奖项
- 陈耀福（上海智威汤逊北亚区首席创意官兼中国区主席）——平面出版类奖项
- 沈翔（杰尔鹏泰首席创意官）——直销类奖项
China judges
- Eric Cruz (ECD, AKQA Shanghai) – Digital Craft Lions
- Shen Yiwen (Co-founder, Chairperson, Beijing Jamewish Brand Consulting Firm) – Design Lions
- Mykim Chikli (North Asia CEO, ZenithOptimedia) – Media Lions
- Amber Liu (VP, LEO Digital Network) – Mobile Lions
- Norman Tan (North Asia Chief Creative Officer & China Chairman, J. Walter Thompson Shanghai) – Print & Publishing Lions
- Peter Shen (Chief Creative Officer, Cheil PengTai) – Direct Lions
来自中国地区的大会演讲者｜Speakers from China and Chinese speakers
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives
