BANGKOK: ADFEST is calling on designers, art directors and creative professionals to create a new Lotus trophy, which will be unveiled in the lead up to the festival’s 20 th anniversary celebrations in 2017.
ADFEST has enlisted the help of McCann Worldgroup Asia Pacific to launch a trophy design competition, and has unveiled a campaign encouraging people to ‘Be the new face of ADFEST’.
“ADFEST will be celebrating its 20th anniversary in 2017 and they’re taking the opportunity to launch a new design for their Lotus trophies, a crystal globe that has remained unchanged for 20 years. It’s time for a makeover, so when ADFEST approached us for our ideas on launching a campaign to encourage people to redesign the Lotus trophy, we were excited to help,” says President of McCann Worldgroup Asia Pacific, Charles Cadell.
麦肯集团亚太地区分部总裁Charles Cadell说： “2017年亚太广告节将迎来它的20周年庆，同时将会揭晓全新的奖杯设计——在过去20年中，奖杯一直是一个水晶球。现在是时候有一张新面孔了，所以当亚太广告节组织方找到我们，希望我们能启动一个鼓励全员参与设计莲花奖奖杯的项目时，我们非常乐意帮助他们。”
ADFEST announced the trophy design competition during its Award Presentation on 18 th March, which concluded ADFEST 2016 and marked the launch of the ‘Be the new face of ADFEST’ campaign. The campaign features a chiselled yet generic Gold trophy head, bringing to life the idea that anyone can ‘be the face of ADFEST’ and emphasizing the fact that the Lotus trophy is highly coveted, highlighting the prestige that will come with designing ADFEST’s new Lotus trophy.
Jimmy Lam, President of ADFEST says: “The new face of ADFEST could be anyone from the most experienced graphic designer to the most ambitious junior creative. We would like to thank McCann Worldgroup for helping us to launch our trophy design competition with a campaign that’s all about giving creative professionals the chance to shine.”
The ADFEST Lotus Awards celebrate creative excellence in the Asia Pacific and Middle East region. The Lotus flower symbolises the roots of ADFEST, and is inherent in Asian heritage and culture. In addition to winning a complimentary pass and accommodation during ADFEST 2017, ADFEST will make the winning entrant and their design known to the industry.
Delegates at ADFEST 2016 were introduced to the ‘Be the new face of ADFEST’ campaign through ambient executions including fortune cookies, stickers, red carpet displays and posters. The campaign is now running across print, digital and social channels.
The deadline for entries is 30 th April 2016. Submit your designs to: www.ADFEST.com/trophydesign
ADFEST is a four-day celebration of creativity in advertising, which takes place annually in Pattaya, Thailand. This year’s festival ran from 16 th to 19 th March at the Royal Cliff Hotels Group in Pattaya, Thailand. For more information, visit www.ADFEST.com
亚太广告节是一项庆祝广告创意的年度盛会。这项为期四天的广告盛会在泰国芭提雅举办。今年的广告节于3月16日在Royal Cliff Hotels Group隆重召开并于19日闭幕。更多信息请查询 www.ADFEST.com