BANGKOK: ADFEST is calling on designers, art directors and creative professionals to create a new Lotus trophy, which will be unveiled in the lead up to the festival’s 20 th anniversary celebrations in 2017.
ADFEST has enlisted the help of McCann Worldgroup Asia Pacific to launch a trophy design competition, and has unveiled a campaign encouraging people to ‘Be the new face of ADFEST’.
“ADFEST will be celebrating its 20th anniversary in 2017 and they’re taking the opportunity to launch a new design for their Lotus trophies, a crystal globe that has remained unchanged for 20 years. It’s time for a makeover, so when ADFEST approached us for our ideas on launching a campaign to encourage people to redesign the Lotus trophy, we were excited to help,” says President of McCann Worldgroup Asia Pacific, Charles Cadell.
曼谷讯：亚太广告节正在招募设计师、艺术指导与创意人士来设计全新莲花奖奖杯。全新的奖杯设计将会于2017年第20届亚太广告节上揭晓。
在麦肯集团亚太地区分部的帮助下，亚太广告节日前针对“ADFEST新面孔”这一主题开展了一系列活动，鼓励广告界人士投身广告节全新莲花奖奖杯的设计中。
麦肯集团亚太地区分部总裁Charles Cadell说： “2017年亚太广告节将迎来它的20周年庆，同时将会揭晓全新的奖杯设计——在过去20年中，奖杯一直是一个水晶球。现在是时候有一张新面孔了，所以当亚太广告节组织方找到我们，希望我们能启动一个鼓励全员参与设计莲花奖奖杯的项目时，我们非常乐意帮助他们。”
ADFEST announced the trophy design competition during its Award Presentation on 18 th March, which concluded ADFEST 2016 and marked the launch of the ‘Be the new face of ADFEST’ campaign. The campaign features a chiselled yet generic Gold trophy head, bringing to life the idea that anyone can ‘be the face of ADFEST’ and emphasizing the fact that the Lotus trophy is highly coveted, highlighting the prestige that will come with designing ADFEST’s new Lotus trophy.
Jimmy Lam, President of ADFEST says: “The new face of ADFEST could be anyone from the most experienced graphic designer to the most ambitious junior creative. We would like to thank McCann Worldgroup for helping us to launch our trophy design competition with a campaign that’s all about giving creative professionals the chance to shine.”
The ADFEST Lotus Awards celebrate creative excellence in the Asia Pacific and Middle East region. The Lotus flower symbolises the roots of ADFEST, and is inherent in Asian heritage and culture. In addition to winning a complimentary pass and accommodation during ADFEST 2017, ADFEST will make the winning entrant and their design known to the industry.
亚太广告节于3月18日的颁奖典礼宣布了奖杯设计竞赛，这意味着今年的广告节即将进入尾声，也同时标志着“ADFEST新面孔”宣传活动的启动。活动宣传海报上是一个雕凿出人脸形状的金色奖杯，传达了人人都有机会成为“ADFEST新面孔”的这一宣传标语，同时着重强调了莲花奖对于任何广告从业者来说的重量，以及最终获奖者将会收获的巨大荣耀。
亚太广告节主席林俊明说：“亚太广告节的新面孔将可能是任何人，从平面设计的老手到野心勃勃的创意新人。我们很感谢麦肯集团的帮助，这给所有创意人员提供了一次登上舞台的机会。”
亚太广告节莲花奖是为选拔亚太与中东地区杰出创意人才而设立的奖项，莲花象征着亚太广告节的起源与深植于亚洲各国的文化传承。本次活动的获奖者将收获一张直通2017年亚太广告节的包食宿门票，大会主办方也会向业界宣传获奖设计与获奖者。
Delegates at ADFEST 2016 were introduced to the ‘Be the new face of ADFEST’ campaign through ambient executions including fortune cookies, stickers, red carpet displays and posters. The campaign is now running across print, digital and social channels.
The deadline for entries is 30 th April 2016. Submit your designs to: www.ADFEST.com/trophydesign
ADFEST is a four-day celebration of creativity in advertising, which takes place annually in Pattaya, Thailand. This year’s festival ran from 16 th to 19 th March at the Royal Cliff Hotels Group in Pattaya, Thailand. For more information, visit www.ADFEST.com
“ADFEST新面孔”活动目前在包括平面媒体，数字媒体与社交网络上传播，并将会以各种形式传递到2016届亚太广告节的与会者手中——包括幸运饼干，贴纸，红毯与海报张贴。
作品提交截止日期是2016年4月30日。作品请提交至 www.ADFEST.com/trophydesign
亚太广告节是一项庆祝广告创意的年度盛会。这项为期四天的广告盛会在泰国芭提雅举办。今年的广告节于3月16日在Royal Cliff Hotels Group隆重召开并于19日闭幕。更多信息请查询 www.ADFEST.com
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