善存最新的形象片由25小时广告公司代理，上海制作公司WE（我们）在新加坡导演Melvin Mak在澳大利亚墨尔本制作拍摄。
Centrum’s newest spot was created by advertising agency 25HOURS and produced by Shanghai-based production company WE. It was directed by Singaporean director Melvin Mak and filmed on location in Melbourne, Australia.
这部片子一改以往以产品功能性宣传诉求为主的广告片印象，塑造了一群不同年龄段热爱运动与生活人群形象。
Unlike many of the usual Centrum ads where the product’s benefits are the main focus, this ad turns that on its head, and portrays the simple life, showing different age groups doing different exercises and enjoying life.
善存30秒TVC | Centrum 30s TVC
在选择拍摄地点的时候，Tanya做了收集了奥地利，台湾，墨尔本，布里斯班等多处场景资料。综合考量预算、时间和场景丰富性的前提下，很快项目确定了拍摄主战场——墨尔本。
Melbourne’s simple lifestyle, centred around its beautiful outdoors scenery and pastoral countryside, correlated well with Centrum’s demands for “simple healthy lifestyle”. And it was in keeping with the director’s vision for the piece’s outdoor activities.
图片由WE制作提供 | Image courtesy of WE production
5月的墨尔本天气变化莫测，甚至连天气预报都无法精准报道。这给勘景和拍摄造成了极大的挑战。摄制组花费了三天时间进行勘景，只有在海边的一天是晴天。Tanya告诉SHP+，摄制组在勘山顶时恰逢大雾，“我们什么都看不见制作组只能凭由方位及经验判断光线的时间从而制定拍摄计划 。”
However, the weather in Melbourne in May is pretty unpredictable, and it was impossible to know the exact weather for even just the next day. This gave rise to some pretty big challenges for both scouting and shooting. The team spent three days continuously scouting on the coast and only got one day of sun. Tanya told SHP+ that at the top of the mountain, they were constantly surrounded by cloud. “The Australian producer could describe what the scenery was like to the director, but we could do was imagine it.”
图片由WE制作提供| Image Courtesy of WE Production
而当拍摄时情况则完全相反。在山顶进行拍摄时万里无云，等到了海边却又变成了连绵的阴雨。幸而早上出了一个半小时的太阳，摄制团队在这短短的间隙中抢拍了大部分的镜头。
“考虑到时间和天气的不确定因素，这场戏是我们决定额外加出一天以一支小团队赶到海边完成拍摄的。不过后续拍摄证明这个决定是正确的。”Tanya在描述这场戏的拍摄时说，“天也特别冷。我们都穿着棉袄，水温接近零度。我特别佩服我们的两个澳洲演员，非常敬业。一次次的下水。”
But when it came time to shooting, things couldn’t have been more different On the top of the mountain, there wasn’t a cloud in sight – but – at the coast it was continuous rain. Luckily, the sun appeared finally for one and a half hours in the morning, and the team managed to squeeze most of their surfing shots into this tiny window.The team for this scene was really small, which helped as well, only a camera operator, director, assistant director, actors, producer, and the local producer.
According to Tanya, “the water was close to freezing, we were all wearing padded jackets. I really admired our two actors, they were very dedicated, going into the water time and again.”
图片由WE制作提供| Image Courtesy of WE Production
多变的天气给拍摄团队带来了巨大的压力。随着正式开机的日子一天天临近，许多拍摄地的景象只能依靠当地制片提供的资料和想象。Tanya坦白道：“每一天拍摄我们都是在赌天气。不过幸运的是每一次我们都赌到了。这一切归功于制作团队的应变能力及拍片效率。”
The changeable weather put a lot of pressure on the team. With the delivery day getting closer and closer, the team could only rely on the local producer’s descriptions for many of the filming locations. “Everyday we were gambling with the weather,” said Tanya, “but our luck was that every time we gambled right.”
图片由WE制作提供| Image Courtesy of WE Production
片子一经推出，立刻引起了热烈反响，连片中的音乐都成为了人们关注的一部分。这首名为Partner in Crime的歌曲为善存带来了全新的形象。“以往善存的音乐选择都很清新、温暖，不够有力量。”Tanya说，“这首Partner in Crime是由Melvin导演亲自挑选的，配上画面后恰如其分的展现出片子的活力。”
Once the ad was out, it immediately garnered great reactions, and there was a lot of buzz on social media about the music. The song “Partner in Crime” brought a whole new image to Centrum. “The music used by Centrum in the past was always very warm and cosy, it didn’t have the energy,” Tanya said. “’Partner in Crime’ was Melvin’s own suggestion for the music, and pairing it with the footage really brings out the refreshing, energetic feel of this ad.”
WE和Melvin导演已经连续三年与25小时合作为善存制作广告，这个稳定的铁三角关系无疑是成就影片高质量的基础。Tanya最后说：“一切受惠于创意和客户的信任，天时地利人和才能执行出好片子。导演版影片中移去了30秒TVC中的加减的动画元素，画面更加动感丰富。
Without the restricitions which come from promoting a product, the directors’s cut version becomes visually more interesting.
善存形象宣传片导演剪辑版 | Centrum Director’s Cut
制作名单：
- 广告公司：25小时
- 制作公司：WE
- 执行制片人Tanya
- 制片人：Jeff（澳大利亚）
- 导演：Melvin Mak（新加坡）
- 1st AD：Suiyen Hong（马来西亚）
- 摄影指导：Brad（澳大利亚）
- 摄影师：Dan Carr（澳大利亚）
- 艺术指导：Jessica（澳大利亚）
- 化妆师：Tiffany（台湾）
- 服装师：Noreen （台湾）
- 后期制作：Red Whiskers
- 特效总监：Mi Nong
- 线下剪辑：Dean
- 音乐：Smile
Credits:
- Agency：25 Hrs
- Production：WE
- EP：Tanya
- Producer：Jeff（Australia）
- Director：Melvin (Singapore)
- 1st AD：Suiyen Hong（Malaysia）
- DP：Brad（Australia）
- Gaffer：Dan Carr（Australia）
- Art Director：Jessica（Australia）
- Make Up：Tiffany（Taiwan）
- Costume：Noreen （Taiwan）
- Post Production：Red Whiskers
- VFX Supervisor：Mi Nong
- Offline：Dean
- Sound Studio：Smile
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