Ad marketers are set to increase their digital marketing spending by up to 79% this year, which simultaneously increases the need for interesting creative and talents. As the demand for such jobs rises, so do the platforms that facilitate these needs. We looked into the functions and benefits of the three top filmmaker talent platforms in China, which all have studios behind them, and here’s what they are.
广告营销人员今年将他们的数字化营销支出升至79%，同时也增加了对有趣的创意和人才的需求。由于对这类岗位的需求有所增加，而激发了这些需求的平台亦是如此。我们研究了中国三大顶尖电影人才平台的功能和优势，它们背后都有工作室，以下是关于它们情况的介绍。
TVCBOOK 优视云集
Created in 2012, TVCBOOK is a platform for brand owners, agencies and creative professionals. More than 500,000 commercial films from independent producers and creatives in China and worldwide. are said to be in the database.
成立于2012年的TVCBOOK是一个汇集品牌所有人、代理人和创意专家的平台。其数据库中包含了国内外50多万部来自独立制片人和创作人员的商业电影。
TVCBOOK gives the ability to:
TVCBOOK赋予了以下能力：
Create a portfolio
构建作品库
You can upload and browse works, and apply advanced search options. In addition to video type, brand owner, industry and other typical features,TVCBOOK includes a search by scene (videos shot on the beach, in the coffee shop, etc), by actor, by country of origin and more. There are also staff picks and thematic sections (best of the month, award-winning) which offer a more curated approach. On average, the videos receive around 400-800 views, with rare exceptions like last year’s viral ad “What’s Peppa?“, featured in Staff Picks, with more than 2,000 views.
您可以下载或浏览作品，使用先进的搜索选项。除了视频类型、品牌所有人、行业和其他一般特征外，TVCBOOK还具备了用场景（在沙滩、咖啡店拍摄的视频等等）、演员、原产地和更多其他内容来搜索的功能。也有员工推荐和专题部分(月度最佳，获奖作品)，从而提供了一个经过更精心策划的方法。平均来看，这些视频的浏览量约为400-800次，只有极少数例外，比如去年的病毒式广告“Peppa是什么?”，并被收录在员工推荐中，点击量超过2000次。
Find and connect with creatives and companies
寻找创意人员和公司并与之建立联系
You can also search for directors, editors, producers, operators and other filmmaking professionals in the database. Although the website is only in Chinese, the database boasts profiles of 1,159 creatives and 32 companies from 16 countries worldwide.
-您可以在数据库中搜索导演、编辑、制片人、运营人眼和其他制片专家。尽管网站只能以中文显示，但该数据库拥有来自全球16个国家的1159名创意人员以及32家公司的简介。
For a company search, you can set specific parameters and search for example, a post-production company in China with experience in F&B that has commercial films or documentaries on its portfolio.
搜索公司的时候，您可以设定具体的参数，例如，搜索一个中国的后期制作公司，有F&B方面的经验，其作品库中，有商业片或者纪录片。
Place projects and bids
安排项目和投标
This is where TVCBOOK is trying to differentiate itself from other platforms. Paid account users can submit their projects to obtain services from the platform like project-specific talent recommendations, and project consultation. Subsequently, paying members can also see and bid on open projects. The platform offers personal monthly and yearly subscriptions, and yearly company accounts with additional services like tailor-made industry reports and promotion plans for premium users.
这正是TVCBOOK试图将自己与其他平台区分开来的地方。付费账号的用户可以提交自己的项目，从该平台获得项目人才推荐、项目咨询等服务。随后，付费会员还可以查看，并对公开项目进行投标。该平台通过为高端用户提供特定的行业报告和推广方案等额外服务，提供个人月度和年度订阅，以及公司年度账目。
TVCBOOK opted for a mini-program and WeChat group instead of an app, with most of the functions available there and some additional bonuses like industry news, cases, behind-the- scenes articles and interviews only available in the mini-program.
TVCBOOK选择了一个小程序和微信群，而不是有着大多数功能的应用程序。一些额外的功能，如行业新闻，案例，幕后文章和采访只能在小程序中查看。
New Studios 新片场
New Studios is a platform with 1,267,897 registered creatives, as the homepage counter proudly announces when you first enter the website. The platform claims to be the “largest video content creator community in China”, created in 2012.
新片场是一个已有1267897创意人员注册的平台，当您第一次进入这个网站时，主页上的计数器会自豪地向您显示这一信息。该平台创建于2012年，自称是“中国最大的视频内容创造者社区”。
New Studios gives the ability to:
新片场具有以下功能：
Create a portfolio
构建作品库
You can set up an account and upload your works after verification. Your account will resemble an account in social media, where people can follow and connect with you. New Studios groups work into the categories Hot, Selected, and Newest, with filters for video type (commercial film, vlog, short video series, etc.), length, and format. On average, video views are higher than on TVCBOOK. For example, the same “What’s Peppa?” ad received 1,139,973 views and 294 comments on the New Studios platform. Each video gives full credits of who worked on the project and their profiles.
您可以建立一个账号，验证后上传您的作品。你的账号将类似于社交媒体账号，人们可以关注您并与您联系。新工作室按照类别进行分组，热门、选定和最新类别，可以按照视频类型(商业电影、vlog、短视频系列等)、长度和格式对视频进行过滤。平均来看，视频浏览量要高于TVCBOOK。例如，同样的“What ‘s Peppa?”广告在新片场平台上获得了1139973次点击和294条评论。每个视频都给出了参与该项目的工作人员列表及其个人简介。
Find and connect with creatives and companies
寻找创意人员和公司并与之建立联系
New Studios also groups companies by Recommended, Hot, and Newest. There are international companies as well, with 250 creative profiles and 20 agencies are registered as overseas companies on the New Studios website.
新片场也将公司按照推荐、热门和最新进行了分组。也有许多国际公司，在新片场的网站上有250个创意简介和20家海外注册的公司。
Organize or attend an event
组织或出席活动
New Studios’ focus seems to be more on creating an online and offline community, hosting various film festivals such as “New Era Film Festival”, film exhibitions, and industry-specific exchange activities to attract filmmaking professionals.
新片场似乎更注重打造线上线下社区，举办各种电影节，如“新时代电影节”、电影展览、行业交流活动等，来吸引电影制作专家。
Purchase licensed music
购买经授权的音乐
Interestingly, the licensed music and video footage on the site is also available to buy.
有趣的是，网站的授权音乐和视频片段也可以购买了。
Take film courses
上电影课
The New Studios Academy is one of the unique services that the platform offers. There are online pre-production courses like “Douyin strategy: creating a viral account from scratch” and post-production lessons like “Mastering color correction” from Chinese and foreign experts. Courses cost range from free to several hundred CNY and more. In addition, there are frequent offline training sessions and New Talk events for industry experience sharing.
新片场学院是该平台提供的独特服务之一。有像“抖音战略：从零开始创建病毒账号”这样的在线前期制作课程，也有来自中外专家的“掌握色彩校正”这样的后期制作课程。课程费用从免费到数百元不等。此外，还经常举办线下培训课程和新手交流会来分享行业经验。
New Studios has an easy-to-use app, with the only drawback being limited search and filter functions.
新片场室有一个好用的App, 唯一的缺点就是搜索和过滤功能受到限制。
TVCX 红视子
The platform challenges the idea behind the traditional hiring and scouting process, offering solutions for clients to browse through a catalog of creative professionals in the film and media industries since 2016.
这一平台对传统招聘和筛选流程背后的理念提出了挑战，为客户提供了解决方案，来浏览2016年以来电影和媒体行业的创意专家的名单。
TVCX gives you the ability to:
TVCX赋予了您以下能力：
Create a portfolio
构建作品库
TVCX also offers the option to upload videos after verification. You can browse the films by searching by country of origin, industry, video type, and awards. Unlike TVCBOOK and New Studios, there’s no way to see when the video was uploaded, or staff picks, but the videos receive 500 views on average.
TVCX 也提供了验证后上传视频的选项。您可以通过搜索原产国、行业、视频类型和奖项来浏览电影。与TVCBOOK和新工作室不同的是，我们无法看到视频何时上传，也无法看到工作人员推荐的视频，但这些视频平均获得了500次浏览。
Find and connect with creatives and companies
寻找创意人员和公司并与之建立联系
Similar to TVCBOOK and New Studios, you can search for creatives and companies in specific roles or based on specific experience, with one bonus feature — company profile has a separate page for team members and their profiles.
与TVCBOOK和新片场相同的是，您可以根据特定角色或特定经验来搜索创意人员和公司，其中一个附加的功能就是——公司简介中有单独的页面来介绍团队成员和他们的经历。
Dive into industry insights
深入剖析行业
TVCX offers case studies, interviews and industry news as well, which you can search. However, the site doesn’t offer any additional unique services and only has a public WeChat account and mobile version of the website. No app is currently available.
TVCX提供了案例学习，访谈以及行业新闻，这些您都可以进行搜索。然而，网站不提供附加的特殊功能，仅有公开的微信账号和手机版网站。目前还没有可使用的App。
In summary, among the three platforms, New Studio focuses on offering various services for creatives from digital portfolios, licensed footage and music, to unique online courses, and strives to build online and offline community around the platform, which translates into a higher number of video views and interactions. TVC BOOK premium platform offers advanced, detailed search for film industry creatives and their works as well as extensive paid services and an easy to use mini-program. TVCX, the newest among the three, still isn’t as developed, though the platform does offer different benefits like industry insights, and an attractive company page with all the creatives’ profiles grouped in one place.
综上，在这三个平台中，新片场更专注于为创意人员提供从数字作品库、到授权影片和音乐、到独特的在线课程等各种服务，并致力于围绕平台打造线上和线下社区，这将体现为更大数量的视频观看和互动。TVCBOOK高级平台提供先进的，详细的电影行业创作人员及其作品的搜索，以及广泛的付费服务和一个方便使用的小程序。TVCX是这三家公司中最新的一家，目前还没有那么发达，不过该平台确实具有独特的优势，比如行业洞察力，以及一个有吸引力的公司页面，集中了所有创意人员的个人资料。
We hope this short insight is helpful. Let us know if you use any of these platforms and if there’s a specific aspect you’d like to know more about, we’d love the feedback.
我们希望这篇简短的分析可以对您有帮助。如果您使用了这些平台中的任何一个，并且对某些方面您想有进一步的了解，请告诉我们。我们期待您的反馈。
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