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Post-production stories: VHQ’s take on visual futurism | 后期制作故事:VHQ对视觉未来主义的呈现

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VHQ was founded in 1987 and has become Asia’s leading vertically integrated media network head-quartered in Singapore, who expanded in 2013 to China. With an impressive portfolio of top notch CG animations and VFX solutions for both films and TVCs, they are capable of many different types of post production work.

VHQ创立于1987年,是亚洲领先的纵向综合管理型媒体集团,2013年发展到中国。VHQ有着优秀的作品,包含了在电影和电视广告方面顶尖的CG动画,提出VFX方案,他们可以胜任各种类型的后期制作工作。

Recently VHQ worked on two films, both of which focus on the future in two rather different ways. Released in December 2018, the animated film for state-owned dairy giant Yili is an adorable animation that won our hearts over with its cute characters. Even more recently, in March 2019 they finished a film for Toyota focusing on manufacturing details and scenes with robotic automation, showing a completely different style of VFX and CG work.

近来,VHQ制作了两部影片,这两部影片都以不同的方式聚焦未来。2018年针对国有乳制品巨头企业伊利发行的动画影片,的确值得一看,该影片凭借可爱的角色形象深入人心。前不久,就在2019年3月,他们完成了一部关于丰田汽车的影片,这条影片描述了用自动化机械生产汽车的细节和场景,展现了VFX和CG技术的全然不同的风格。

Yili’s “Organic future” campaign started with a package design competition for “Y-Milk future milk platform”, a collaboration between Yili and e-commerce platform JD. Designers were tasked to create packaging for Yili’s three organic dairy brands – Satine, QQ Xing, and ChangQing – and the competition received more than 1465 submissions. The best of these submissions were introduced in a short animated commercial with a hopeful and optimistic vision of the future. VHQ expanded on the four selected “organic concept” designs to create the environments in which Yili and JD’s mascots interact. Design teams at VHQ were responsible for the script, CG animation, editing, effects, music, and other components.

伊利的“有机未来”活动开始于一个Y-Milk未来乳业平台包装设计大赛,是伊利和电商平台京东联合举办的。设计师要为伊利的三个乳业品牌设计包装,分别是金典、QQ星和畅轻。这项比赛收到了1465件作品。其中的最佳作品被摄制成一个商业动画短片,以对未来满怀希望的积极乐观的视角对其进行介绍。VHQ进一步研究了四个选出的“有机概念”设计作品,营造出伊利和京东的吉祥物互动的场景。VHQ的设计团队负责制作剧本、CG动画、剪辑、特效、音乐和其他元素。

The film for Toyota brings a different lens through which to glimpse at the future. With imagery showing the finer points of the how the car is actually made, it scores well in the dramatic effect department. VHQ single-handedly dealt with post-production including computer animation, editing, color correction, and final composition of the video.

丰田的片子通过对未来的展望带来了一个全新的视角。该片采用影像更好地展示出汽车制作的细节,在影视效果方面获得一致好评。VHQ一手承担了包括电脑动画、剪辑、调色、和视频的最后完善在内的后期制作工作。

Have a look at the two films below for some insight into the expansive styles of VHQ and a couple of positive looks into the future.

请观看以下两部短片,进一步了解VHQ的广泛的风格,以及对未来的积极展望。

Yili animation film 

伊利动画影片

Credits | 职员表:

Brand | 品牌:Yili 伊利

Agency | 代理商:BlueFocus 北京蓝色光标数字营销机构

Post production | 后期制作:VHQ Beijing VHQ 北京

Executive producer | 监制:Guo Yu 郭宇

Director | 导演:William Woo

Visual effects director | 视效导演: Danny Yin

Post-production producer | 后期制片人:Li Jing 李晶


Toyota film 

丰田影片

Credits | 职员:

Brand | 品牌:Toyota 一汽丰田

Post-production | 后期制作: VHQ Beijing VHQ 北京

Director | 导演: Guo Luchuan 郭鲁川, Men Yi 门奕

Visual effects director | 视效导演:Mars, Ouyang Zhi 欧阳智

Post-production producer | 后期制片人:Iris

Art director | 艺术导演:Zhao Guoqi 赵国淇

 

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