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Nils Andersson: “Film has never been more important”
Nils Andersson:“电影的地位正变得愈来越重要。”


Nils Andersson is a highly respected and decorated figure in Chinese advertising.  During twelve trailblazing years in Shanghai and Beijing, Andersson has served as ECD of Ogilvy & Mather and Y&R chief creative officer before switching to his current position as President and CCO for TBWA Shanghai in early 2015.  Prior to China, he enjoyed many successful years in London before making the switch to Tokyo in 2001. 

SHP+ caught up with Andersson at the 2015 Shanghai London Advertising Forum following his talk ‘Fail Hard’, in which he urged agencies to take creative risks and presented as examples some of his most significant China creative work, including Penguin ‘Mic’, the world’s most awarded print campaign, and award winning work for clients such as Motorola, GAP and Land Rover.

在中国广告界,Nils Andersson是一个受人尊重的人物。在上海与北京工作的12年间,他曾经担任过奥美的创意总监与扬罗必凯的首席创意官。2015年,Andersson转投TBWA并出任上海TBWA的总裁与首席创意官。在移居中国前,Andersson在伦敦广告圈获得过巨大成功并在2001年进军东京。


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