Nils Andersson is a highly respected and decorated figure in Chinese advertising. During twelve trailblazing years in Shanghai and Beijing, Andersson has served as ECD of Ogilvy & Mather and Y&R chief creative officer before switching to his current position as President and CCO for TBWA Shanghai in early 2015. Prior to China, he enjoyed many successful years in London before making the switch to Tokyo in 2001.
SHP+ caught up with Andersson at the 2015 Shanghai London Advertising Forum following his talk ‘Fail Hard’, in which he urged agencies to take creative risks and presented as examples some of his most significant China creative work, including Penguin ‘Mic’, the world’s most awarded print campaign, and award winning work for clients such as Motorola, GAP and Land Rover.
在中国广告界，Nils Andersson是一个受人尊重的人物。在上海与北京工作的12年间，他曾经担任过奥美的创意总监与扬罗必凯的首席创意官。2015年，Andersson转投TBWA并出任上海TBWA的总裁与首席创意官。在移居中国前，Andersson在伦敦广告圈获得过巨大成功并在2001年进军东京。
2015年上海伦敦广告论坛上，SHP+有幸采访了Andersson。Andersson出席该广告论坛并发表了题为《就算失败也要精彩》的演说，鼓励广告公司在创意方面不惧失败，勇敢挑战自我。Andersson以自己在中国的工作经历为例，列举了诸如企鹅出版社的“Mic”系列——广告史上获奖最多的平面广告；以及其他获奖作品如为摩托罗拉，GAP和路虎揽胜制作的广告，以此来激励广告圈的同僚。。
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives
