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INTERFERENCE is in the air | INTERFERENCE正在直播:将探索和创造力带入「商业音乐」的世界

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Built on the idea of bringing discovery and creativity to the commercial music world, Interference was created in 2009 by audio and music producer Stephane Werner and recording engineer/music producer Alex Firla. Stephane had previously founded Novaprod in 1996 with Jean-Francois Bizot, the ‘head and soul’ of the Novapress Multimedia Group) and Andrew Orr, a famous radio and documentary producer. Novaprod, with its connection to the famous Paris radio station Nova 101.5, was an incredible creative lab, producing audio for the advertising market and also TV documentaries.The team used this creative spirit as a guiding force when launching Interference.

以 “将探索和创造力带入商业音乐的世界” 为理念,Interference于2009年由声音/音乐制作人Stephane Werner和录音工程师/音乐制作人Alex Firla联合创立。在此之前,Stephane曾与被称为Novapress媒体集团的‘大脑和灵魂’的Jean-Francois Bizot 以及著名电台和纪录片制片人Andrew Orr共同创办过Novaprod。以其于巴黎本地著名的电台Nova 101.5的连接,Novaprod作为卓越的创意实验中心,为广告市场和电视纪录片提供声音制作。以这样创意精神作为指导,他们的团队创立了Interference。

Interference prides itself on finding new and young talent as they believe that a ‘spontaneous reaction to a brief from a fresher perspective will always be interesting.’

Interference以发掘新入行、年轻的才能为豪。因为他们相信,‘对大纲来说,来自新鲜视角的即时反应总是有趣的’。

As a company that has always embraced multiculturalism, Interference branched out to Asia and China. We spoke to Stephane about what sets his company apart and what his goals are for these new territories.

同时,作为推崇多文化的公司,Interference的触角伸向了亚洲和中国。我们跟Stephane聊了聊他公司的独特之处以及在新地区的目标。

Stephane Werner Manager
INTERFERENCE

 

SHP+: What is the philosophy of your company and the concept and services behind it? How does it make you different from the competition? 您公司的哲学和背后的概念及服务是怎样的?它们如何将你和你的对手区分开来?

We wanted to perpetuate the creative spirit of my previous work with Novaprod into Interference, my new production label.

我们希望可以把之前的Novaprod的创意精神渗透入Interefence,我的新的制作公司。

We always are looking for new talents and never hesitate to launch young composers. We also are very multicultural, and do represent talents from all over the world, for instance I am currently working on an exciting artist project with a young Colombian DJ whom I won’t hesitate to consult on future advertising projects.

我们总是在寻找新的才能,并且从来不会为推出年轻作曲家而感到犹豫。我们也非常地多文化,代理的艺能人来自世界各地。例如,我现在正在做的一个项目,对方是一位年轻的科伦比亚DJ。如果我未来有广告项目,我会毫不犹豫的垂询他。

This allows us to create soundtracks which are different to the usual commercial music that all tends to sound the same. For example, we recently had the idea of injecting tango into a L’Oreal commercial featuring Hugh Laurie (the famous “Dr House”). Once the client had bought this idea, we found an Argentinian bandoneon player with whom we created a very unexpected piece of tango for the cosmetic ad! I could de-facto resume our working philosophy as: “Making the difference to break the indifference”.

这样的多文化让我们能创造出与绝大多数千篇一律的广告音乐不同的音乐。例如,我们最近出了个点子,把探戈加入到了欧莱雅广告里,由Huge Laurie出演(著名的豪斯医生)。客户提出了这个想法之后,我们找到了阿根廷的班杜尼昂琴的演奏家,为广告创作了一组出乎意料的探戈。我可以肯定我们的工作哲学是:‘用创造不同来打破冷漠’。

 

And, we maintain a label activity at Interference, housing record projects that are mixing lots of different artists, it offers many opportunities to meet various talents we can later represent on ad projects. Instead of working with the same line-up of 5 or 6 composers, we always consult young challengers so that our clients can enjoy fresh options.

同时,我们在Interference也保持着厂牌活动,承办融合各种不同艺术家的录音项目。这给了我们遇见许多之后有机会代理的艺术家的机会。与其跟于5-6位固定的编曲家班底合作,我们通常咨询敢于挑战的年轻人,这样我们的客户也能享受到新鲜的观点。

Interference is now a solid team of 4 producers sharing the same working philosophy and same interest for new talent hunting, offering services which cover any genre in audio production: TV/online commercial soundtracks of course, but also any other project involving audio like events, brand content material as podcasts (including their editorial creation), art exhibitions soundtracks, in-store music, fashion shows, broadcast design…

Interference现在有4位固定的制作人,他们分享着相同的工作哲学以及发掘新才能的兴趣。他们提供的服务涵盖所有声音制作的所有类型:电视、线上广告音乐当然是有的,同时也有很多其他的声音项目,例如活动、品牌内容例如播客(包括他们的剪辑内容),艺术展音乐,商店音乐,时尚展,广告设计等。

As for music, we can provide a made-to-measure original creation, adaptation of one of our catalogue’s songs, or licensing of another catalogue’s track that can also be adapted to a specific project.

就音乐来说,我们可以提供量身定做的原创内容、目录上其中一位艺术家的音乐的改编,或者为特定的项目获取目录下某位艺术家的歌曲的授权。

Alex Firla. – Associate Producer & Lauren Zaoui – Producer & Arthur Lequime – Producer

 

SHP+What made you come to China? 是什么把您带来到中国呢?

Being multicultural not only allows us to work with music talent from all over the world, but it also allows us work for international clients. In 2011, after starting to work in the US, I took advantage of living half of the year in Bogotá, Colombia, to open a sister company there to access the Latin-American market which worked pretty well since we found clients very interested in the “French touch” we could bring to their projects.

多文化不仅让我们有跟世界各地的音乐家合作的机会,也让我们能给国际化的客户服务。2011年,自在美国开始工作以来,我发挥了曾在格鲁比亚的波哥大住过半年的优势,办了一所可以接触到拉丁美洲市场的姊妹公司,运营状况还不错。我们大部分的客户对我们带给项目的 “法国风味” 很感兴趣。

Then in 2014, I came back to live full time in Paris, and we had an opportunity to work for a Chinese agency on a Lancôme make-up spot. Things went very well for this first Chinese job, and in a weekend we helped the agency solve a last minute big incident! This happy-ending job made me decide to organize a business trip to Shanghai to present our work to agencies and production houses, in order to test their reactions and see if there were interests, affinities and business opportunities. I had the pleasure to see that the reactions to our show reel were excellent, and that we quickly received quite a bunch of solicitations for different projects.

在那之后,2014年,我完全地搬去了巴黎,得到了和一所中国机构共同服务兰蔻的化妆品项目的机会。和中国公司的合作进展的非常的顺利,我们在一个周末的时间内协助他们解决了一个紧急的大危机!这样愉快结果的工作让我决定组织一次去上海的商务旅行,把我们的工作介绍给当地的制作公司,来试试看他们的反馈,看是否有兴趣、合作和商务机会。我很欣喜地看到作品集获得了很棒的反馈,我们很快的获得了很多来自不同项目的请求。

 

Peugeot 301 – Tests

Director : Olivier Gondry
Production : Made In China/Lanny Dong
Agency : Havas Beijing
Composer : Benjamin Fert & Ruben DeVegas

 

SHP+ : What was your idea of the Chinese market before? What kind of surprises/challenges did you discover once you started work here? 您之前是如何看待中国市场的?您开始在这工作之后都遇到了哪些惊喜和挑战?

I didn’t have any pre-conceived idea about the Chinese market before I first traveled to Shanghai. And I must say that all the surprises I had were good surprises.

我去上海之前没有带着任何对中国市场的预设想法。我必须说,所有的惊喜都是好的惊喜。

I live in a country where all the important people in the advertising business are harder to meet than the Prime Minister. But here in Shanghai, as soon as someone thinks you can share some kind of talent she or he hasn’t met yet, then she or he is easily accessible for you to show your work.

我曾经在一个所有广告界的重要人物比国家总理都难会面的国家生活过。但在上海,一旦有人觉得你能和他/她分享自身不具备的才能,她或者他很容易被接触到且给你展示他们工作成果的机会。

Regarding the challenges, I think they are quite very similar to anywhere else in the world – Obtaining the best possible artistic result within a defined budget. This is where our talent and motivation count: whatever the project is, we want to see it ending in our show reel, and the entire team will always give its best to reach this.

就挑战来说,我认为这些挑战跟在世界上其他地方会遇到的挑战都差不多 – 以有限的预算获得最佳的艺术结果。此时尤其体现我们的才华和动力:不论是怎样的项目,我们希望最后能进到我们的作品集,并且我们的团队永远会尽力去达到这个目标。

 

Koi Fish – JD 618

Director: Tao Jonathan Wright
Production: Black & Cameron
Composers: Tony Stafford / Mickael Smith
Audio AD: Interference Paris

SHP+:Has the working process been different in the Chinese market? 您在中国的工作流程跟之前是否有不一样?

Working for a Chinese agency or production house is not different than working for a client located anywhere else in the world. Through the whole process, we share work-in-progress versions online daily, just like we would do for a Paris agency. I must actually confess that some of the agencies we work for in Paris never even walk to our studio, and that we only share work online with them, even if we are located in the same city !

为中国机构和制作公司工作跟其实和为世界上其他地方的客户工作没有很大区别。这个过程中,我们每天在线上分享改进的版本,就像我们为巴黎的机构工作时一样。我必须承认,在巴黎的时候,有的客户甚至从来没有来过我们的工作室,我们只在线上跟他们分享工作内容,即使我们当时是在同一个城市。

As for finalization facility in Shanghai, voice-over recordings and final mixdown of our elements, we do have an agreement with an excellent recording studio where the sessions can be hosted, and mixdown processed by a brilliant mixing engineer whom we trust as if he was part of our own team. This allows us to offer a very good and comfortable finalization option to our Shanghai clients, if they want to be present for v/o recording and mixdown. We also have the same studio hosting possibility in HK for our HK clients.

关于在上海的工作室的最终形态,就我们元素的旁白录制和最终混合来说,我们和一所很棒的录音工作室达成了一致,我们可以在那边进行录制,混音会被优秀的混音工程师处理,我们像对自己的团队一样信任的他们。这让我们能提供很好、很合适的最终选择给到我们在上海的客户,如果他们想让我们代理旁白和混音的话。同时,在香港我们也有同样的工作室,服务于香港客户。

 

Coke In The Cities

Director : Sophie Gateau
Production : A New Life Films/Kelvin Mok
Agency : McCann SH
Composer : Benjamin Fert

SHP+ : What are your expectations/hopes/plans in China in the future? 您对于中国,未来有哪些期待、希望和计划?

In 2020, we will be extending our offerings in China by launching a brand new label that will have 2 main activities. First, being a record label launching new artists’ projects whom we will of course represent for the advertising business, and also will represent partner companies sharing the same spirit and philosophy all around the world, so that we can provide a panel of international and multicultural answers to pitches. Same as Interference, this new label will be able to create “haute-couture” music for a specific project, or provide licensing music coming from the catalogues of 25 creative audio companies from all around the world. It’s quite an ambitious project that we are very excited to launch soon.

2020年,我们会通过发行新的厂牌来扩充在中国的服务,主要有两类活动。首先,作为唱片厂牌推出新的艺术家的项目,在广告工作中为他们代理,同时也在全球范围内代理与我们共享同样的精神和哲学合作公司。如此以来,我们可以有国际化和多文化的答案可以输出。正如Interference,这个厂牌可以为特定的项目提供 ”高级定制“ 的音乐,或者在全世界范围内的25家创意音乐公司的目录下获取授权音乐。这是个野心勃勃的项目,我们对它的发行感到非常的兴奋。

 

 

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