Multimedia artist Graham Fink’s thirty years as an art director, creative director, ECD and founder of his own conceptual production company in the vibrant London industry, won him multiple awards and cemented his reputation as one of advertising’s preeminent creative minds. In 2011 he made the move east to become CCO for Ogilvy China.
SHP+ sat down with Graham at the 2015 Shanghai London Advertising Forum (SLAF 2015), following his talk ‘What I have learnt as CCO of China’s biggest agency’ in which he discussed cultural differences, attitudes to creativity and the frenetic pace of the Chinese industry.
You can read more from Graham in his SLAF 2015 preview here.
多媒体艺术家Graham Fink有着近30年的从业经验。他曾担任过艺术指导，创意总监并在伦敦开创了自己的制作公司。这些经历为他赢得了多项媒体大奖并奠定了他作为广告创意行业领军人物的基础。2011年，他移居中国成为了奥格威中国的首席创意官。
Graham Fink出席了2015年度上海—伦敦广告论坛（SLAF 2015），并发表《中国最大的广告公司首选创意官的学习经验》的演说。他在演说中探讨了中国广告业在不同文化背景，工作态度和创意思维下的发展。演讲结束后，SHP+有幸采访了Graham。
更多关于Graham Fink在SLAF 2015的活动请点击这里
Filmmaking & Craft 广告摄制和专业技巧
“People here value craft, but a lot don’t know how to do it. The craft skills here leave a lot to be desired. It needs to really improve. But there’s a tremendous willingness to learn.”
Graham discusses the creative environment in China and how the differences have affected his process.
“在这里人们很重视专业技巧，但是很多人都不知道要怎么做。专业技巧还有待改善，真的需要进一步提升。但是人们学习的意愿很强烈。”
Graham探讨了中国与西方广告创意环境的差异以及他是如何应的
World Class Work 世界级作品
“Unless you’re going to be different, you’re never going to make any breakthrough at all. You’ve got to have a bit of a ‘what the fuck’ moment.”
Graham discusses creative inspirations and his criteria for what constitutes great advertising work.
“只有你想要与众不同，你才能有所突破。要有一些‘他妈的什么玩意’的时刻。”
Graham探讨了创意灵感和他对出色广告作品的理解
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives
