Meet Creative People | 遇见创意人士 Fish Ho

Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little bit more about the people behind this burgeoning industry. Hope you enjoy! If you think you should be profiled or you know someone creative who should be profiled send an email to info@shpplus.com.

中国的优秀作品和无限创意层出不穷，这离不开那些有思想、有灵感、有胆识的人才。为了更好地了解中国新兴创意产业，我们设计了有趣的小问题，请中国创意人才提供五道问题的答案。精彩不容错过！欢迎自荐和推荐，请发送邮件至 info@shpplus.com.

FISH HO 何震宇

Head of Design / 设计总监
at W+K Shanghai

Born and raised in Hong Kong, Fish Ho started his early career as an editor and corporate identity designer. He moved his base to Shanghai in 2007 and worked as a creative director and design director for Arcade Shanghai and R/GA Shanghai. He is currently the Head of Design in Wieden + Kennedy Shanghai and has been working there for 10 years.

Fish Ho 何震宇在香港出生与长大。毕业后，他尝试过剪辑、视觉编辑与企业形象设计。他在2007移居上海，并曾经出任Arcade上海和R/GA上海的创意和设计总监。他在W+K上海工作了10年，目前担任公司的设计总监。

Fish loves exploring. His explorations led to multiple successful cases in a wide range of formats, including graphic, product, character and experience design etc. For example, he used ice cream to craft Chinese characters, and customized a type to make mooncakes. He created live knitting show on outdoor billboard, and created personalized interactive 3D sculpture by using running data on mobile etc. Fish believes exploring the unknown is the only way to create fresh and interesting experiences.

Fish喜欢探索。他的探索带领他创作了大量形式各异的作品，从平面设计到文创设计，球衣设计到形象设计，用冰淇淋做中文字到打造字体来做月饼，高空广告牌上的现场”编织”到以跑步数据生成的三维互动雕塑等。他深信，敢于尝试没人做过的事，才有机会创作出新鲜的体验。

1. Scary film or happy end? 喜欢看恐怖电影还是结局美好的电影？

Of course happy ending! Isn’t life pressures not scary enough?

当然是happy ending! 日常生活压力还不够恐怖么？

Hometown Food Face / 家乡食相 – W+K Shanghai

Now Is Good / 好乐活今
Handmade ice cream Chinese characters

“Moon”cakes / 中秋对月 – W+K Shanghai

2. Favorite game? 最喜欢的游戏是什么？

Jet Set Radio, the music is awesome, and I like that kind of drawing style.

Jet Set Radio, 音乐太棒了！画风也是我喜欢的。

Nike Beijing 99 / 北京99 – W+K Shanghai

Nike Free Flyknit – W+K Shanghai

3. Winter or summer? 喜欢夏天还是冬天？

Summer! Because of Fuji Rock*— I get excited even before starting the trip, it feels like I’m back to the age when I had summer vacations.

夏天！因为有Fuji Rock*！未出发先兴奋，好像回到了可以放暑假的年龄。

*Fuji Rock is Japan’s biggest an annual outdoor rock festival.

日本富士摇滚音乐节是每年夏天的日本国内最大规模的户外摇滚音乐节。

Let’s Fuji Rock

4.When was the last time you cried? 上一次哭是什么时候？

Just a few days ago, I saw the touching works made by my colleagues in memory of Kobe. Those works triggered a lot of memories from over a decade working on Kobe’s projects. His passing is a deplorable moment. Thanks to Kobe for the strength and change he has brought to us over the years. RIP Dear Kobe.

就前几天，看见了同事为纪念科比做的作品，实在太感人。这钩起了十多年来为科比项目拼过的各种回忆。他的离开令人痛惜。感谢科比这些年来带给我们的力量和改变。RIP Dear Kobe.

5.What would the title of your autobiography be? 如果写一本自传的话，书名会叫什么？

《Aquarium》, my own story is not fascinating enough , but it would be fun to include all the friends and relatives who have influenced me

《水族館》。自己的故事不够精彩，但把一直影响着我的亲友们都写进来那一定很有趣！