Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little bit more about the people behind this burgeoning industry. Hope you enjoy! If you think you should be profiled or you know someone creative who should be profiled send an email to info@shpplus.com.
中国的优秀作品和无限创意层出不穷，这离不开那些有思想、有灵感、有胆识的人才。为了更好地了解中国新兴创意产业，我们设计了有趣的小问题，请中国创意人才提供五道问题的答案。精彩不容错过！欢迎自荐和推荐，请发送邮件至 info@shpplus.com.
Alice Wanderland
Fashion stylist & lecturer 时尚造型师 时尚讲师
Based in Shanghai, Alice studied fashion design in Instituto Marangoni Milan, researching history of fashion styling, visual styling and personal image aesthetics. Later she became a lecturer there and at Makeup Forever, and worked as a styling instructor for Celine, Coach, Chloe, Dunhill and other brands.
Alice 现居上海，在米兰Instituto Marangoni (马兰戈尼学院)学习时装设计。她是Istituto Marangoni时尚学院和Makeup forever彩妆学院时尚讲师，研究时尚造型史、视觉造型和个人形象美学，为Celine、Coach、Chloe、Dunhill等品牌担任造型讲师。
My current work has several directions, for example visual styling for magazines or brand advertising photo shooting. As a stylist, I’m mainly responsible for choosing clothing that enhances the aesthetic language, and can convey a story, assisting the picture.
Sometimes, according to the requirements of projects, I also do the work of costume design and production, special series costumes or with specific stage effect.
我现在的工作有几个方向——视觉造型：比如杂志、品牌广告图片拍摄。造型师是负责服装的部分，主要是让服装配合摄影的审美语言表达故事或者辅助画面。有时候根据项目和合作方的要求，我也会做服装设计和制作的工作，特别系列或者舞台效果的服装。
Clothing, designed for Santory Wulong Tea ad campaign
与SUNTORY三得利乌龙茶新包装广告片设计的服装造型
In addition, I work as a fashion lecturer, and it’s a privilege to research about fashion from an academic perspective, systematically summarizing fashion trends. As an educator, I can help guide students to cultivate their aesthetics and start creating.
另一部分工作方向就是时尚讲师。我非常庆幸自己同时拥有教育者的身份，让我有机会以学术角度研究时尚并且体系化地总结时尚潮流与趋势，让学习者也更有方向地培养审美并且开始自己的创作。
I can also draw fashion illustration, as I believe fashion illustration is very similar to styling— it’s all visual work, but illustration uses color as medium to paint a picture, and styling uses clothes. I’d say my style can be characterized by exaggerated elements, vibrant fresh colors, and different proportions that are harmonized to achieve desired effect.
我自己也会画时尚插画，在我眼里画插画和做造型是很像的，都是视觉的创作，插画用颜料画画，而造型是用衣服“画画”，在拍摄图片时运用颜色、比例、体块来平衡画面美感。所以我做的造型作品图片会凸显夸张造型、鲜艳色块，这是我的个人风格。
Character styling sometimes is challenging, as the person factor makes visual expression more hierarchical, people have feeling and emotions that come into play. Sometimes, it’s not about pursuing ideal, but letting the “imperfect” bring out the image and character, a story. Clothing just helps to emphasize that.
在做人物的形象造型时，“人”的因素会让视觉表达更有层次，人会有感性和情感，所以更具挑战。个人形象有时候并不追求完美，而是一些“不完美”带来的个人特质和印象，故事感塑造和氛围的表达则让人更能共情。在这基础上的服装、装饰都是配合这个表达。
Tmrw magazine cover featuring Jackson Wang
Trevor Sorbie China
One of my favorite shoots was in Paris. I loved the process because everything was improvised and “playful”. The day before the shooting, the photographer and I met three interesting people in Paris subway and asked them if they would like to go to my friend’s showroom with me tomorrow to take some pictures. We filmed on the street as we changed and passers-by would interact with us and offer us props
我最喜欢的一组拍摄是在巴黎拍摄的几组照片，我喜欢这个过程因为一切都是即兴、“玩耍”出来的。拍摄前一天我和摄影师在巴黎地铁里遇到了三个外型穿搭很有趣的人就问他们要不要明天和我一起去朋友的showroom拍些照片，就产出了这组图片。我们一边换衣服一边在街上拍摄，路人也会和我们互动，给我们提供道具。
The rag in this MOH magazine shot is what a passing-by interior designer lent us
“MOH magazine” 地上铺的地毯就是一位路过的室内设计师刚买的借我们拍
I like photographs that have a character, a story. In the end, surprisingly the photos from that shoot ended up on the cover of an independent Paris magazine.
我喜欢图片有人物个性，有故事。这组图片最后还登上了巴黎的一本独立杂志的封面，也是意外的惊喜。
As to my personal style, I don’t think I have a particular one, and I enjoy matching clothes according to my mood and inspiration. I also like to add elements of different styles and times. Sometimes an outfit can can bring out a different character in you, a different energy.
You just need to remember in the moment to love the real you who’s wearing it, and enjoy.
我自己喜欢穿各种各样的衣服，没有特定的服装风格，有时按照心情和灵感来搭配， 我也喜欢加入不同年代风格的元素，我享受不同的服装带给我不同的人物角色和气场。只要时刻记住同时爱着脱下这些衣服的自己，享受时装带来的喜悦就好啦。
1. Favorite movie of all time? 有史以来你最喜欢的电影是哪一部？
Grand Budapest hotel, I’ve watched it maybe 20 times already.
Wes Anderson commemorates a beautiful era that will never come back with a fairy tale vibe and comedy. Every time I watch this movie, I feel I go back to that dream for a short time. I also recommend the original book “Yesterday’s World” which pays tribute to the film.
Grand Budapest hotel, 我看了应该有20遍
Wes Anderson用童话和喜剧的方式纪念了一个再也回不来的美好时代，每次看这个电影都觉得短暂地回到了那个梦里。同时推荐电影致敬的原著《昨日世界》。
2. Favorite smell? 最喜欢的味道？
The smell of a match going out. The smell of anything burning in nature
火柴熄灭的味道 一切自然物燃烧的味道
3. What would the title of your autobiography be? 如果写一本自传的话，书名会叫什么？
Miss never-over-dressed
4. Favorite children’s story? 最喜欢的儿童故事？
Alice in Wonderland of course！
Girl loves to day dream always have good luck:)
当然是《爱丽丝梦游仙境》，爱做白日梦的女孩运气都不会差！
5. A book you plan on reading? 打算读那本书？
Legendary authors and the clothes they wore
《名作家和他们的衣橱》
They are not so called fashion people or fashion idols. Those authors’ signature looks will become a legend together with their well-know work, while they spreading their thoughts, and inspired many fashion designers. In my opinion, Style is not about trend or fashion, it’s about who you are.
他们并不是所谓的时尚人士或者时尚偶像，但是这些作家在传播他们思想的同时，独特的形象也会和他们的作品一起成为经典，成为设计师们源源不断的时尚灵感。我认为风格并不是在于追求趋势或者潮流而是在于穿衣服的人本身。
We invite each of the creatives we profile to tag another interesting person for the series. Alice suggested MS MIN art director Keren Kierkegaard.
我们邀请创意人士来一场接力赛，每个人都要推荐另一位有意思的创意人士。Alice推荐的下一个人是：MS MIN美术总监 Keren Kierkegaard。
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