Fun [+] >
Meet Creative People | 遇见创意人士 Patrick Tong | Tangora Founder 创始人

Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little bit more about the people behind this burgeoning industry.  Hope you enjoy! If you think you should be profiled or you know someone creative who should be profiled send an email to

Patrick Tong
Founder of Tangora | 创始人

Something about Patrick

Some people say that I am the godfather of ad trends, being all-powerful and having created unique campaigns for internationally renown brands in both China and the United States.  But I cannot accept this critical acclaim and applaud! Others say that I am a Hong Kong man who filled their childhood with beautiful campaigns. Perhaps that is more accurate.  To put it plainly, the goal of an ad is to sell something, to tell the customer what you are selling, why they should buy your product, why it’s good, why it will improve your life, and simply why your product is worth buying. Of course, if through ads we can create a beautiful work and positively impact the well being of society, this is enough for me.有人说我应该把自己描述成潮流广告教父,叱咤中美两地,为多个国际知名品牌打造别出心裁的独有形象。哈哈太夸张了!我也想可惜我不是。也有人说我是一个承包了他们童年广告记忆的香港男人。倒有点对。说白了,你要是出来卖,就好好告诉大家你卖什么,哪里好,给生活带来什么美好变化,为啥值得人家买。当然,若能创造多些美好作品,正面推动社会风气文化进化,脍炙人口,于我来说,够了。 

Fun 5

1. Favorite movie of all time?有史以来最喜欢电影?The Decalogue by Krzysztof Kieslowski

克日什托夫· 基耶斯洛夫斯基的《十诫》

2. When was the last time you cried?上一次哭是什么时候?

Listening to The Yellow River concerto – whenever and wherever. It depends on who is playing it though.


3. Favorite smell?最喜欢的味道?

The smell of my loved one.


4. Best gift you’ve ever given?你送给别人最好的礼物是什么?

The only calendar on earth that shows every day as a birthday.


5.Favorite Chinese saying?最喜欢的一句中国谚语是?

If I had no mercy, you would already be dead.



We invite each of the creatives we profile to tag another interesting person for the series. Patrick is recommending Huang Haibo, the Executive Creative Director at Tianyukong.

我们邀请创意人士来一场接力赛,每个人都要推荐另一位有意思的创意人士。Patrick 推荐的下一个人是:黄海波,上海天与空广告股份有限公司 执行创意总监。

> Subscribe

Like what you see? Sign up via your email address. We won't share your email or bombard it!