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Meet Creative People | 遇见创意人士 Kevin Lee


Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little bit more about the people behind this burgeoning industry.  Hope you enjoy! If you think you should be profiled or you know someone creative who should be profiled send an email to


Kevin Lee 李兆光
Director at Farfar Films
Farfar Films 导演

Over the past 26 years Kevin Lee has been known for one of the Asia’s top creatives, having worked on every conceivable product category, including more than 20 years in China. He left a significant mark at BBDO Beijing, Grey Guangzhou, Ogilvy Guangzhou and under his leadership, Ogilvy Shanghai was ranked the top creative agency China’s #1.


Kevin co-founded Leagas Delaney Shanghai in 2011 and Logicillogic in 2016.

Last year, Kevin Lee has become a commercial director at self established company called Farfar Films.

2011年和2016年Kevin分别联合创立了Leagas Delaney上海和Logicillogic。去年他创立了自己的Farfar Films,正式开启广告导演之路。

You will learn more about Kevin, his work and his path from Creative Director to Director in SHP+ interview with him, but in the meantime, Kevin replies 5 Fun questions:


1.What’s your favorite movie in the past five years? 近五年来,你最喜欢的电影是哪一部?

About Time – British romantic comedy-drama. The film is about a young man
with the ability to time travel who tries to change his past in hopes of improving his future.
Yesterday – a 2019 film directed by Danny Boyle.
Green Book – a 2018 American biographical comedy-drama road film directed by Peter Farrelly.
Parasite –  a 2019 South Korean black comedy thriller film directed by Bong Joon-ho.

时空恋旅人 – 英国的浪漫喜剧电影,讲述的是一个拥有时空旅行能力的年轻人如何试图改变过去来改善未来的故事。

昨日奇迹 – 丹尼 博伊尔导演的2019年新片

绿皮书 – 彼得 法雷里导演的2018美国传记式喜剧剧情公路电影片。

寄生虫 – 奉俊昊导演的2019韩国黑色幽默悬疑片。

2. Cigarette or drxxgs? 喜欢抽烟还是大麻?

I will go for drxxgs. It brings you to another world.


3.Coolest place you’ve been sent to work 工作中去过的最有意思的地方是哪里?

Rome, Inner Mongolia and also an old Shanghai film set town. I really like the experienced of time travel back to the past.


4. What is the best gift you’ve ever received? 你收到过的最好的礼物是什么?

A handmade airbrush machine by my dad. And the first birthday card from Jin, my son.


5. Someone you would like to have dinner with? 想跟谁一起共进晚餐?

Gary Larson. He is the author of ‘Far Side’ comic.

美国漫画“Far Side”的作者盖瑞 拉尔森。

We invite each of the creatives we profile to tag another interesting person for the series. Kevin Lee suggested Ken Wong, a former creative director at Y&R.

我们邀请创意人士来一场接力赛,每个人都要推荐另一位有意思的创意人士。Kevin Lee 推荐的下一个人是:曾来自 Y&R 的创意总监Ken Wong

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