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Meet Creative People | 遇见创意人士 Kevin Lee

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Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little bit more about the people behind this burgeoning industry.  Hope you enjoy! If you think you should be profiled or you know someone creative who should be profiled send an email to info@shpplus.com.

中国的优秀作品和无限创意层出不穷,这离不开那些有思想、有灵感、有胆识的人才。为了更好地了解中国新兴创意产业,我们设计了有趣的小问题,请中国创意人才提供五道问题的答案。精彩不容错过!欢迎自荐和推荐,请发送邮件至 info@shpplus.com.


Kevin Lee 李兆光
Director at Farfar Films
Farfar Films 导演

Over the past 26 years Kevin Lee has been known for one of the Asia’s top creatives, having worked on every conceivable product category, including more than 20 years in China. He left a significant mark at BBDO Beijing, Grey Guangzhou, Ogilvy Guangzhou and under his leadership, Ogilvy Shanghai was ranked the top creative agency China’s #1.

在过去的26年间,李兆光被认为是亚洲顶尖的创意人才之一。他在中国工作了20余年,服务过几乎所有产品类别的客户。他先后在BBDO北京、Grey广州、奥美上海和广州任职。在他的领导下,奥美上海曾荣登中国创意代理商榜首之位。

Kevin co-founded Leagas Delaney Shanghai in 2011 and Logicillogic in 2016.

Last year, Kevin Lee has become a commercial director at self established company called Farfar Films.

2011年和2016年Kevin分别联合创立了Leagas Delaney上海和Logicillogic。去年他创立了自己的Farfar Films,正式开启广告导演之路。

You will learn more about Kevin, his work and his path from Creative Director to Director in SHP+ interview with him, but in the meantime, Kevin replies 5 Fun questions:

SHP+稍后将带来Kevin的独家专访,请他分享最新的作品以及从创意转型导演的心路历程。今天先请看Kevin对五道问题的回答。

1.What’s your favorite movie in the past five years? 近五年来,你最喜欢的电影是哪一部?

About Time – British romantic comedy-drama. The film is about a young man
with the ability to time travel who tries to change his past in hopes of improving his future.
Yesterday – a 2019 film directed by Danny Boyle.
Green Book – a 2018 American biographical comedy-drama road film directed by Peter Farrelly.
Parasite –  a 2019 South Korean black comedy thriller film directed by Bong Joon-ho.

时空恋旅人 – 英国的浪漫喜剧电影,讲述的是一个拥有时空旅行能力的年轻人如何试图改变过去来改善未来的故事。

昨日奇迹 – 丹尼 博伊尔导演的2019年新片

绿皮书 – 彼得 法雷里导演的2018美国传记式喜剧剧情公路电影片。

寄生虫 – 奉俊昊导演的2019韩国黑色幽默悬疑片。

2. Cigarette or drxxgs? 喜欢抽烟还是大麻?

I will go for drxxgs. It brings you to another world.

我会选后者,它确实能让你的意识进入另一个世界。

3.Coolest place you’ve been sent to work 工作中去过的最有意思的地方是哪里?

Rome, Inner Mongolia and also an old Shanghai film set town. I really like the experienced of time travel back to the past.

罗马、内蒙古和上海一个影视基地。我很喜欢他们带给我的时光穿越的感觉。

4. What is the best gift you’ve ever received? 你收到过的最好的礼物是什么?

A handmade airbrush machine by my dad. And the first birthday card from Jin, my son.

我父亲送我的一支喷笔。还有我儿子Jin画给我的第一张生日卡片。

5. Someone you would like to have dinner with? 想跟谁一起共进晚餐?

Gary Larson. He is the author of ‘Far Side’ comic.

美国漫画“Far Side”的作者盖瑞 拉尔森。

We invite each of the creatives we profile to tag another interesting person for the series. Kevin Lee suggested Ken Wong, a former creative director at Y&R.

我们邀请创意人士来一场接力赛,每个人都要推荐另一位有意思的创意人士。Kevin Lee 推荐的下一个人是:曾来自 Y&R 的创意总监Ken Wong

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