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Meet Creative People | 遇见创意人士 Illustrator LuNa 插画师卢那


Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little bit more about the people behind this burgeoning industry.  Hope you enjoy! If you think you should be profiled or you know someone creative who should be profiled send an email to


LuNa 卢那 
Illustrator, graphic designer

LuNa is an illustrator, co-creator and art director of PlusMinus, a multidisciplinary advertising and design creative studio based in Shanghai. In 2020 together with Latzke she launched UNIONPRESS label focused on publishing more non-commercial visual works.

卢那是一名插画师PlusMinus主创之一艺术总监 – 一家位于上海的多学科广告与设计创意工作室。2020和主创Maurice Latzke 一起推出了label: UNIONPRESS 发表更多非商业的视觉作品。

1.The best way to destress?对你来说,最好的减压方式是什么?

Drawing favourite animals in my own style, freely without sketching first. When it’s just about drawing— no specific aim, message to anyone.


2.Favorite Chinese saying? 最喜欢的一句中国谚语是?


The skillful man works and the wise man worries.

The incapable person does not seek.

3.One thing that always makes you happy and one thing that always makes you sad? 一件总让你感到快乐和另一件总让你很难过的事是什么?

I’m happy when I can transfer to paper what’s in my mind, and vice versa.

It’s not sadness, I feel it’s more about having a reality check when you realize your limits.

There’s some temporary helplessness and frustration that happens all the time, and you either take a detour, you try again, or you just give up.


也不至于是sad, 是认知到自己能力界限的现实感,有一些暂时的无助和沮丧,经常发生,要么绕道而行,要么再次尝试,要么只能暂时放弃了。

LuNa and Maurice Latzke

LuNa and Maurice Latzke printing



4.Your main strength as a creative person? 作为一个创意人,你的主要优点是什么?

I like that my thoughts can wonder, and I can’t stop my imagination running wild to the point, when I can’t sleep sometimes.


5.Creative person who inspires you? 一位给你灵感的创意人是谁?

My grandfather. He used the flowers he collected to teach me about color. When I was young and didn’t understand the subtlety of traditional Chinese culture and stories, he told me stories with rich voice and intonation, facial expressions and body movements. Now in my work and life, I can still find a way through chatting with him if I encounter a very difficult place. Many of my paintings also have my grandfather’s calligraphy.


Drawing with grandpa’s calligraphy


You can contact Luna by email:


We invite each of the creatives we profile to tag another interesting person for the series. LuNa suggested graffiti artist MORECREW (毛裤).




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