Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little bit more about the people behind this burgeoning industry. Hope you enjoy! If you think you should be profiled or you know someone creative who should be profiled send an email to email@example.com.
FISH HO 何震宇
Head of Design / 设计总监
at W+K Shanghai
Born and raised in Hong Kong, Fish Ho started his early career as an editor and corporate identity designer. He moved his base to Shanghai in 2007 and worked as a creative director and design director for Arcade Shanghai and R/GA Shanghai. He is currently the Head of Design in Wieden + Kennedy Shanghai and has been working there for 10 years.
Fish Ho 何震宇在香港出生与长大。毕业后，他尝试过剪辑、视觉编辑与企业形象设计。他在2007移居上海，并曾经出任Arcade上海和R/GA上海的创意和设计总监。他在W+K上海工作了10年，目前担任公司的设计总监。
Fish loves exploring. His explorations led to multiple successful cases in a wide range of formats, including graphic, product, character and experience design etc. For example, he used ice cream to craft Chinese characters, and customized a type to make mooncakes. He created live knitting show on outdoor billboard, and created personalized interactive 3D sculpture by using running data on mobile etc. Fish believes exploring the unknown is the only way to create fresh and interesting experiences.
1. Scary film or happy end? 喜欢看恐怖电影还是结局美好的电影？
Of course happy ending! Isn’t life pressures not scary enough?
当然是happy ending! 日常生活压力还不够恐怖么？
Hometown Food Face / 家乡食相 – W+K Shanghai
Now Is Good / 好乐活今
Handmade ice cream Chinese characters
“Moon”cakes / 中秋对月 – W+K Shanghai
2. Favorite game? 最喜欢的游戏是什么？
Jet Set Radio, the music is awesome, and I like that kind of drawing style.
Jet Set Radio, 音乐太棒了！画风也是我喜欢的。
Nike Beijing 99 / 北京99 – W+K Shanghai
Nike Free Flyknit – W+K Shanghai
3. Winter or summer? 喜欢夏天还是冬天？
Summer! Because of Fuji Rock*— I get excited even before starting the trip, it feels like I’m back to the age when I had summer vacations.
*Fuji Rock is Japan’s biggest an annual outdoor rock festival.
Let’s Fuji Rock
4.When was the last time you cried? 上一次哭是什么时候？
Just a few days ago, I saw the touching works made by my colleagues in memory of Kobe. Those works triggered a lot of memories from over a decade working on Kobe’s projects. His passing is a deplorable moment. Thanks to Kobe for the strength and change he has brought to us over the years. RIP Dear Kobe.
就前几天，看见了同事为纪念科比做的作品，实在太感人。这钩起了十多年来为科比项目拼过的各种回忆。他的离开令人痛惜。感谢科比这些年来带给我们的力量和改变。RIP Dear Kobe.
5.What would the title of your autobiography be? 如果写一本自传的话，书名会叫什么？
《Aquarium》, my own story is not fascinating enough , but it would be fun to include all the friends and relatives who have influenced me
A Brief History of Evolution / 进化简史
Move Me Dude / 来打动我 – W+K Shanghai
HANDSWAG – W+K Shanghai
We invite each of the creatives we profile to tag another interesting person for the series. Fish Ho suggested visual artist More Tong.
我们邀请创意人士来一场接力赛，每个人都要推荐另一位有意思的创意人士。Fish Ho推荐的下一个人是：视觉艺术家 More Tong.