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Meet Creative People | 遇见创意人士 Felipe Franco


Craft and creativity continues to grow in China, none of which would be possible without the inspired and daring minds behind the ideas and production. We are asking the creative community in China five fun questions to learn a little bit more about the people behind this burgeoning industry.  Hope you enjoy! If you think you should be profiled or you know someone creative who should be profiled send an email to


Felipe Franco
FelipeFranco & Co.

Felipe Franco is a Brazilian-German award-winning creative director with over 13+ years experience throughout agencies around the globe and a rookie film and commercial director. In the last years he was leading accounts as Porsche, HSBC and Sands Resort as Global Group Creative Director at Saatchi & Saatchi Shanghai.

作为一名备受赞誉的创意总监,Felipe Franco拥有巴西和德国双国籍,他曾在全球各大创意公司服务,拥有超过13年的工作经验,同时,他还是一位新晋的电影和广告导演。在过去的几年中,他在上海盛世长城担任创意总监,服务了诸多国际品牌,包括保时捷,汇丰银行,澳门金沙度假区等。

Now, he is using his international experience to open his independent creative consultancy FelipeFranco & Co. (also called FF&Co.), helping agencies, production houses and clients to deliver high-standard creative work.

目前,凭借着自身丰富的国际背景和经历,他创建了FelipeFranco & Co. (简称FF&Co.)创意咨询公司,旨在为创意公司,制作公司和客户提供高质量的创意服务。

Felipe is also responsible for the premium retouching studio Vitamin in China.

1. What’s your favorite movie in the past five years?  近五年来,你最喜欢的电影是哪一部?

I’ve been watching more films than usual now that I’m also going towards film and commercial direction. There a few films I liked recently so I’m not sure if this my favourite but certainly one that left an impression on me recently was “Mother” from Darren Aronofsky. The film is deep, intense, visually strong and sometimes even confusing… but after watching it, you cannot forget it. Most people either love it or hate it. For me it is a good sign. And I’m rather on the “love it” one.


2. If you could sing a duet with anyone who would it be? 如果有机会跟人合作⼆重唱,你希望和谁搭档?

Sinatra or Tom Jobim. They actually already sang once as duet.

Jobim is one of the fathers of Bossa-Nova, one of the most loved Brazilian music genres. Apart from having incredible voices, these gentlemen are more than singers or musicians, they became icons of their generations.

Sinatra 或者 Tom Jobim. 实际上,他们曾经搭档合作过二重唱。


3. Coolest place you’ve travelled to 旅行去过的最有意思的地方是哪⾥?

I’m glad I could travel a lot throughout my career. I’ve been to over 40 countries and most of them impressed me in a certain way.

Getting inside the pyramids and tombs in Egypt was definitely impressive.

Iceland has one of the nicest landscapes my eyes and my camera ever saw.

Talking about nature, Hawaii really makes you feel connected to it. You feel alive.

But still, my favourite place on Earth might be Jericoacoara. A small fishermen village close to my hometown. I called it the Sand-Venice. This place is just magic.





但是,地球上我最爱的地方可能还是Jericoacoara. 它是我家乡附近的一个小渔村。我把它称作沙漠威尼斯。这个地方充满魔力。

4. Last photograph you took? 你拍的最后一张照片是什么?

The last photograph I took was a snapshot with my mobile from the jacket of a scooter-rider. On the back there was a quite cryptic message “The school destroyed my uff”. I think I know what it means… I love these messages on shirts here. I guess I’m not the only one.

我手机里最新的一张照片,拍摄的是一个车手的夹克衫。衣服后面写着字义模糊的一句话:“学校摧毁了我的uff”。我认为我理解它的含义。 我喜欢衬衫文字所传递的信息,我猜我并不是唯一一个。

5. Favorite Chinese saying? 最喜欢的一句中国谚语是?

Chinese sayings are amazing. They carry very complex messages about life distilled in just a few words.

These two sound very suitable for my life right now:

The journey of a thousand miles starts with a single step.” Lao Tzu

This one for obvious reasons as I decided to start my own new journey.

Tell me, I forget. Show me, I remember. involve me, I understand.” Chinese Proverb

And this one because it really describes my approach not only to films but to communication in general.



“告之,则恐遗忘;师之, 铭记于心;引之,学以致用。”—中国谚语


We invite each of the creatives we profile to tag another interesting person for the series. Felipe suggested Khlauss Feldman – CD WeAreSocial.

我们邀请创意人士来一场接力赛,每个人都要推荐另一位有意思的创意人士。Felipe 推荐的下一个人是:来自WeAreSocial的创意总监 Khlauss Feldman .

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