The Chinese advertising industry used to focus so much on marketing strategy that clever ideas and creativity were often drowned in low production quality. At times, even the most expensive airtime in the world – during the Chinese New Year Gala – has been home to some real rippers of infamy, like the Heng Yuan Xiang spot during the 2008 Gala :
Ironically, this disastrous commercial hit the mark: it was so bad that everyone is still talking about it.
中国广告以前一直追求营销效果——只负责把产品卖出去，而不在乎制作水准。这就是当时整个圈子的写照——缺乏创意，制作低劣。即使是春节联欢晚会上的广告——全中国收费最高的广告时段，理应代表行业的最高水准——依然如此。比如说春晚广告的灾难——2008年恒源祥系列。
这系列广告臭名昭著到反而达成了另一种宣传效果：时至今日，人们依然在吐槽他有多么糟糕。
Heng Yuan Xiang: Twelve Zodiacs
恒源祥：十二生肖
Across the ocean in US, there’s a similar fiesta for advertisers— The Super Bowl. Known as the most expensive airtime in the States, creatives (who might not even be watching the football) anticipate the yearly game for a chance to be inspired by great production and new ideas in the top ads of the year, But of course, even here, there are exceptions.
Every year million fans across the globe will tune in to absorb the spectacular festival of football superstars, glittering celebrity performances and foot fungus medicine commercials.
当然，大洋另一端的美国，也有一项同样广告从业者的盛会——超级碗——全美最贵的广告时段。一般来说，能登上超级碗的广告都代表了业内最顶尖的创意与制作水准，当然也有例外……
每年数以十万计的粉丝都会准时观看这场盛宴，从场上奔跑的运动员，到中场表演的明星，以及……脚癣广告。
Jublia: Tackle It
Jublia：阻止脚癣！
With the development of the Chinese advertising industry, production is gradually catching up with the international level. Over the last couple of years, we’ve seen this particularly in public service announcements.
Commercials need to be powerful to jar audiences out of their respective festivities. These two emotive spots, sending very different messages, meet that brief.
几年来，随着中国广告行业水准的提升，春晚广告的制作水准也有所提升，逐步达到了国际化的标准。尤其是在公益广告这一块.
这两则动情的广告虽然传达完全不同的思想，但都成功的完成了将观众的注意力从节日中转移到各自的广告上的目的。
2015 Chinese New Year Gala PSA: Names
2015央视春晚公益广告《名字篇》
Super Bowl 2015- Domestic Violence PSA
2015超级碗公益广告：家庭暴力篇
This year, The Super Bowl happens to fall on the first day of the Chinese Lunar New Year. With some Super Bowl teasers and CCTV New Year Gala advertising already released, we are really anticipating these two consecutive advertising parties within 24 hours. What kind of surprises will they bring us this year? Check back for our favourites after the New Year.
These two tasters should get you in the mood – a tongue in cheek making of for LeTV and Liam Neeson reprising his hardman role for LG.
今年的超级碗正好是中国农历大年初一，我们有机会在24时内欣赏两场广告盛宴。部分超级碗广告已经发布先行预告片，央视也已经发布了春晚的预告片。在欣赏比赛和晚会之余也不要忘了关注广告部分，今年这两项盛事会给我们带来怎样的惊喜？请和我们一起期待！不要忘了继续关注我们对今年精彩广告的追踪报道哟。
我们为大家准备了两则今年将会播出的广告预告片，带大家先行一步投入节日的气氛中——一则是乐视令人捧腹的“花絮”，另一则是由Liam Neeson本色出演的LG广告预告片。
LeTV Chinese New Year Behind the scene
乐视春晚广告花絮
LG’s Man From The Future Teaser
LG预告片：来自未来的男人
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives
