Fun [+] >
Artificial Intelligence vs. China’s Art Knock Off Industry



JWT Amsterdam has created computer program capable of producing a work that might have been painted by Rembrandt Van Rijn himself.  It raises some challenging questions:  is artificial intelligence now capable of creativity, a trait that had previously separated us from machines?  Does this mark another step toward the ultimate usurping of human beings by robots?  What does this mean for the painters of Shanghai’s Wending Road art replica street?

1154《下一个伦勃朗》|The Next Rembrandt


‘The Next Rembrandt’ campaign for ING won 16 Lions in Cannes this year, including a Grand Prix in both the Creative Data and Cyber categories.  The project was first unveiled in April in Amsterdam and enjoyed a renaissance aboard a yacht in Cannes last week.

Self Portrait with two circles *oil on canvas *114,3 x 94 cm *1665 - 1669伦勃朗作品《自画像与两个圆》|Rembrandt’s SelfPortrait with Two Circles


Over 18 months, JWT Amsterdam recruited the help of a team of data scientists, engineers, art historians, partners in the form of Microsoft and advisers from various art institutions, and spent months inputting visual and physical data about Rembrandt’s entire body of work into a computer.  The challenge was then to write an algorithm that could process the data, understand the patterns present across the artist’s body of work and create an original piece based on those patterns.  This is not an average of all the others.  The computer then 3D printed the piece in 14 layers, even recreating the height of the brush strokes so it resembled a Rembrandt in 3D as well as face on.

chapter01figure01伦勃朗的其他作品|Rembrandt’s other works


The resulting painting, a goateed fellow in his forties sporting a fetching gown and cap, has been received with astonishment by the media, advertising and art communities alike.  Apart from a few skeptical scholars, the general consensus has been that the piece bears all the hallmarks of a genuine Rembrandt.


Far from spelling the end for China’s art knock-off industry, The Next Rembrandt may breathe new life into art forgery – except it won’t be forgery at all.  If this data visualization tech were to become accessible for the common man, it isn’t inconceivable that we may start to see perfect, completely original, ‘undiscovered’ pieces from long-dead masters flooding the market.

> Subscribe

Like what you see? Sign up via your email address. We won't share your email or bombard it!