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Animation Wins Big at Cannes
动画短片戛纳大丰收

Shoplifter

广告公司：adam&eveDDB

客户：夏菲尼高

2016年7月，伦敦广告公司adam&eveDDB为推广英国知名百货公司夏菲尼高的会员专享app，打造了一部真人动画短片。在这部由伦敦Blink Productions影视公司制作的短片中，他们将蒙面劫匪的动画头像与商场监控影像结合起来，加上独特的英伦风配乐，将这部片子的趣味性与挑战性烘托的淋漓尽致。尽管如此，这部片子能够获得全场大奖依然出乎人们意料

戛纳创意节获奖纪录：

• 电影类别：全场大奖
• 促销活动类别：铜奖

Agency: adam&eveDDB

Client: Harvey Nichols

Back in July 2015, London agency adam&eveDDB created this live action-animation combo to promote the Rewards App for department store Harvey Nichols, laying cartoon heads of crafty masked robbers over real CCTV footage of shoplifters in the act.  Animated by Blink Productions (London) with a tasty UK garage beat, the film is funny and daring, but was still a surprise choice for the prestigious Grand Prix for Film.

Cannes Lions:

• Grand Prix – Film
• Bronze – Promo & Activation

Justino

广告公司：李奥贝纳，马德里

客户：西班牙博彩

李奥贝纳马德里为西班牙博彩打造的圣诞广告是一部制作精良的暖心动画短片。凭借其出色的整合平台传播能力与线下活动，该片在互动类别拿下了一座全场大奖，同时也在电影类别中拿下一座金奖。早在去年12月我们已经在一篇文章中讨论过关于同样类型，同样主题的短片是否会在中国观众中引起共鸣。

戛纳创意节获奖纪录：

• 互动类别：全场大奖
• 电影类别：金奖
• 影片制作类别：银奖

Agency: Leo Burnett Madrid

Client: Spanish Lottery   

Leo Burnett Madrid’s Christmas commercial for the Spanish Lottery was a heart warming and beautifully animated piece that won a Cyber Grand Prix for it’s integrated multi-platform on- and offline campaign, as well as a Gold in Film.  Back in December we considered how a spot with similar themes might be received by a Chinese audience.

Cannes Lions:

• Grand Prix – Cyber
• Gold – Film
• Silver – Film Craft

Unfairy Tales

广告公司：180LA

客户：联合国儿童基金会

美国广告公司180LA为联合国儿童基金会制作了3部动画片，旨在引起人们对于逃亡难民儿童的关注。这部片子由Consulado，House of Colors，Bubba’s Chop Shop和Gilles+Cecilie Studio联合制作，其动画结合了童话风格，而叙述则力图展示难民儿童目前在西方国家中所处的窘境与艰辛。随着动画片的推广，180LA在摩课士（他们刚在上海开设了办公室）的帮助下还专门制作了互动式电子书籍。《Malak与船》的动画讲述了一个小女孩在一艘破船中横渡海洋的故事。

戛纳创意节获奖纪录：

• 慈善类别全场大奖
• 电影类别：铜奖
• 娱乐类别：铜奖

Agency: 180LA

Client: UNICEF

US agency 180LA created three animations for UNICEF to draw attention to the plight of children forced to flee from their homes.  Animated in the style of a fairytale by Consulado, House of Colors, Bubba’s Chop Shop and Gilles+Cecilie Studio, the campaign draw much needed attention to tragic and urgent situation facing thousands of children in the western world. The accompanying interactive e-book experience was produced by Media Monks, who announced the official opening of their Shanghai studio during the festival.  This film, Malak and the Boat, tells a girl’s story of her journey through treacherous seas in a rickety boat.

Cannes Lions:

• Grand Prix For Good
• Bronze – Film
• Bronze – Entertainment