The bespoke agency dedicated to Apple. In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born. Created for one client, we have one shared ambition. We create smart, simple and iconic work that makes culture, for the world’s greatest company.TBWA\Media Arts Lab is part of the TBWA Worldwide collective.
Shanghai / 上海
343 Jiao Zhou Road, 200040, Shanghai