[craft + creativity in the Chinese advertising industry] [行知合一，广告中国]
In a new series of spots for Milka, director Eddie Li, creative agency Ogilvy Shanghai and MPC Shanghai came together to design a CG world from scratch and tell three stories of a chocolate character on a path of self-improvement. 在为妙卡（Milka）设计的新一季影片中，影片导演Eddie Li、影片创意机构——上海奥美与MPC 上海一同打造了一个全新的实拍世界，并讲述了三个不同巧克力人物的自我提升的故事。 The … »
SHP+ is meeting the young upcoming director Andrea Wang from Taiwan, whom recently shot four online films “Lincoln Space” for Lincoln‘s launch campaign in China. 随着林肯网络广告“林肯空间”的上线，导演王俞心成熟和细腻的手法一下子吸引了我们的注意。SHP+独家走访了这位来自台湾的新晋导演。 … »
Although Audi A3 Sportback was launched in China market March 2014, exactly one year after its debut appearance in Germany, it did not stop the TVC for the China campaign – “Foresee Future” from adapting the creative idea of the … »
BAM Music Library Brings Edgy, Indie Sounds to Chinese Creatives