How Gap Stayed Cool By Being Normal

Gap is taking a romantic black & white turn as their fall 2014 campaign “Dress Normal” is milking the “Normcore” trend. Gap is leveraging the new fashion movement “Normcore” that is all over fashion brands. The fashion style “Normcore” is … »

Making Music Videos into Ads

Music Video Advertising Camayzing! More and more music videos are becoming advertisements. The latest is Shakira’s “La La La (Brazil 2014) ft. Carlinhos Brown” (Click here to watch) became one of the most shared ads online. It has been shared … »

The Art of Short Film Advertising

Thanks to the Internet, there has been a gradual shift taking place in the ad industry as more and more directors are making ads into short films. Most directors are natural born storytellers anyway. Short film ads are usually two to … »

Nail That Shot | 万事俱备 一镜到底

With CGI becoming the end-all and be-all of special effects it’s interesting to look at different ways to create visual effects. The beauty of the recent Turkish Airlines “Epic Pool Dunk” spot reminds us of how intensive planning can create … »

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