While Athletes Sweat, Brands Work Out Their Creativity | 运动员挥洒汗水,品牌挥洒创意

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2016夏季奥运会在里约热内卢拉开大幕。超过10000名运动员与260个国家和地区在巴西为国家与奖牌挥洒汗水。对于各大品牌来说,里约同时也是一个挥洒创意,为运动员加油鼓劲的地方我们特意从众多品牌的奥运广告中挑出了以下几项。 Over 100,000 athletes and 260 countries are currently competing in the 2016 Summer Olympics in Rio de Janeiro, Brazil.  We’ve picked out some of this year’s best Olympic campaigns from China. 海信这则《我要》的广告将画面感与色彩发挥的淋漓尽致,在为中国体操队鼓劲的同时将里约的热度带入了中国。 Hisense released a dynamic spot featuring athletes … »

Ad fail– Columbia? Colombia! | 乌龙!阿迪达斯把哥伦比亚给拼错了

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阿迪达斯为哥伦比亚足球队刊登的广告摆了个天大的乌龙:他们把哥伦比亚的国名给拼错了。 阿迪达斯赞助哥伦比亚男子足球队已经有x年了,任何智商正常的人大概都不会犯这种低级的失误,但是阿迪偏要不走寻常路,硬生生把给哥伦比亚改了个名字——Columbia。Columbia究竟是什么呢?它是一家户外用品公司,一所位于纽约市内的常春藤名校,密苏里州的一座城市,华盛顿哥伦比亚特区……但偏偏就不是哥伦比亚这个国家。 Adidas’ new ad for Colombia’s national football team’s new jerseys made an epic failure in spelling the name of the country wrong. Given the fact that Adidas had sponsored Colombia’s football team since 2011 (this time – they … »

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